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Recent Press - Ducati (Page 3)
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Powersports Business
Test Rides: It Works - Kissell Motorsports, from State College, Pennsylvania<br>Top Customer Service Tools of the Trade: Using Pied Piper PSI to Identify and Learn from 'Elite' Dealerships
March 2010
Powersports Business approached three companies: Yamaha Motor Corp, American Suzuki Motor Corp and Pied Piper Management Co to identify ‘elite' dealerships nationwide, and to find out what these elite dealerships do differently. While both Yamaha and Suzuki shared data from traditional customer satisfaction surveys used to measure dealership performance, Pied Piper shared data gathered from PSI “mystery shoppers,” who act as fact gatherers to ... Read More >
Cycle World
Ups & Downs: Up to Pied Piper PSI
July 2009
Up to customer service, for showing us that dealers care in the Pied Piper Prospect Satisfaction Index (PSI) U.S. Motorcycle Industry Study. The independent study sent more than 2000 anonymous “mystery shoppers” into motorcycle dealerships across the U.S. to observe and determine how customers are treated when shopping for a motorcycle. “For the motorcycle industry as a whole, the 2009 PSI results showed widespread improvement in the way ... Read More >
Road Racing World.com
Ducati Gains Market Share In United States
May 2009
New Dealership Openings and Highest Ranking in Prospect Satisfaction Index® Contribute to Company Success Nationwide Cupertino, Calif. (May 20, 2009) – Ducati North America is delighted to announce a significant boost in market share across the United States for the first quarter of 2009. Despite adverse market conditions and a drying up of consumer credit, Ducati is attracting a bigger share of the market than ever before. "Ducati has come a ... Read More >
Las Vegas Sun
Ducati grows U.S. business by better relating to customers
May 2009
Ducati has been the fastest-growing motorcycle brand in the United States for the past five years, but it was by no means an immediate success. The company changed almost everything about itself, from the models it imports to the distribution of dealerships. It focused more on boutique, specialized dealerships and removed itself from the big multibrand dealerships that sell product, but don't sell brand. Because Ducati is a niche product, Lock ... Read More >
Motorcycle.com
Duc dealers first in customer treatment - Study ranks dealerships on helping prospective customers
May 2009
A recent study gave Ducati dealers the highest ranking among U.S. dealerships for how they treat their customers. Read More >
PowerSports Business
Survey: Retail sales practices improving for most brands
May 2009
Compared to last year, the motorcycle sales department staff is more likely to introduce themselves to clients and ask follow-up questions, not to mention encourage consumers to sit on a bike. However, they are less likely to inform the consumer about financing options, discuss the bike's unique features and how those compare to the competition, and less likely to provide visual aids, like brochures. Those are some of the key findings from a ... Read More >
Motorcycle Product News
Pied Piper Releases Customer Satisfaction Study
May 2009
Ducati dealerships ranked highest in the newly released 2009 Pied Piper Prospect Satisfaction Index U.S. Motorcycle Industry Study, which measures how consumers are treated when shopping for a new motorcycle. Read More >
Dealernews
Pied Piper Study: Customer Service Improves
May 2009
Motorcycle salespeople on average asked prospective customers for their contact information only 45 percent of the time during a recent nine-month period, according to the 2009 Pied Piper Prospect Satisfaction Index study. Sounds bad, right? But it's actually an improvement over the previous year's study in which salespeople asked only 38 percent of time. Dealership staff members seem to be improving in other areas as well, the study reported. Read More >
Press Release: 2009 Pied Piper PSI(R) U.S. Motorcycle Industry Study
Ducati Dealers Achieve Highest Ranking in 2009
May 2009
Ducati dealerships ranked highest in the newly released 2009 Pied Piper Prospect Satisfaction Index® (PSI) U.S. Motorcycle Industry Study, one of a series of annual benchmarking studies which measure how consumers are treated when shopping for a new car, motorcycle, RV or boat. The independent study sent 2,100 hired anonymous “mystery shoppers” into motorcycle dealerships nationwide, then used the patent-pending PSI process to compile the ... Read More >
PowerSports Business
Irrevocable evidence for dealers: Driving PSI paying off
April 2009
“There is now irrevocable evidence that there is a link between scoring high on PSIs and developing your business,” said Ducati North America (DNA) CEO Michael Lock. “You don't develop the business because you score high on PSI, you develop the business because you're running the business properly” on which the PSI is one measuring tool. DNA dealers who consistently fared well in a retail sales practice survey called the Pied Piper Prospect ... Read More >
