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Recent Press - Secret Shopping (Page 31)

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PowerSports Business Guest Column: Turning a prospect into a customer

PowerSports Business
Guest Column: Turning a prospect into a customer

January 2007

The U.S. motorcycle industry is all about fun, freedom and a completely discretionary purchase. So why doesn’t a customer’s motorcycle-buying experience reflect the fact that the dealership needs the customer far more than the customer needs the motorcycle? Read More >

» View PDF of Article (705.1 KB) PDF Document

Tags: benchmarking customer loyalty dealership dealership experience dealership responsiveness Ducati Fran O'Hagan Harley-Davidson motorcycle motorcycle buyers motorcycle mystery shoppers motorcycle mystery shopping motorcycle secret shopping Powersports Business sales effectiveness sales process Victory motorcycles
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Printed: November 24, 2024

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