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Automotive News First Shift Infiniti Dealerships Ranked Highest

Automotive News First Shift
Infiniti Dealerships Ranked Highest

July 2016

For the first time, Nissan’s Infiniti brand dealerships ranked highest in the newly released 2016 Pied Piper Prospect Satisfaction Index® (PSI®) U.S. Auto Industry Benchmarking Study. Pied Piper's annual study sends thousands of mystery shoppers to dealerships nationwide to see how effectively salespeople sell. Read More >


Automotive News Infiniti tops survey on satisfaction among sales prospects

Automotive News
Infiniti tops survey on satisfaction among sales prospects
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July 2016

Infiniti stores outperformed all brands in a new study on prospect satisfaction. The 2016 Pied Piper Prospect Satisfaction Index is based on the treatment of mystery shoppers who visited 6,157 stores in the U.S. The study was conducted between July 2015 and June 2016. Foreign brands dominated the upper echelon of the index -- now in its 10th year -- taking nine of the top 10 spots. Lexus and Mercedes-Benz stores tied for second; Toyota ranked ... Read More >

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Automotive News First Shift Porsche, Lexus and BMW ranked highest for responding to customer internet leads

Automotive News First Shift
Porsche, Lexus and BMW ranked highest for responding to customer internet leads
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March 2016

For the sixth year, Pied Piper measures how every brand’s dealers respond to customer internet inquiries. Pied Piper's annual study sent thousands of mystery shoppers on-line to dealerships nationwide to see how effectively salespeople respond. Read More >


Automotive News Porsche tops Lexus in study of online responses

Automotive News
Porsche tops Lexus in study of online responses
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March 2016

Providing additional information for vehicles of interest and being well above the industry for answering questions from consumers online helped Porsche replace Lexus in the top spot in a dealership study released today. Lexus ranked second in this year’s study after taking the top spot in 2014 and 2015. Ford, the top scoring non-luxury brand in 2016, has also performed above the industry average for the past three years. The sixth annual Pied ... Read More >

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Automotive News First Shift Benz dealerships score with mystery shoppers

Automotive News First Shift
Benz dealerships score with mystery shoppers

July 2015

For the seventh straight year, Mercedes-Benz dealerships ranked first in Pied Piper's annual survey which rates how car dealers treat car-shoppers in person. Pied Piper's annual study sends thousands of mystery shoppers to dealerships nationwide to see how effectively salespeople sell. Read More >


Mini, Lexus, BMW stores most-improved in responding to potential buyers

Mini, Lexus, BMW stores most-improved in responding to potential buyers

July 2015

Mini, Lexus and BMW dealerships achieved the industry's biggest improvements in building rapport with potential buyers, while Mercedes-Benz stores led the way for a seventh-consecutive year, according to a newly released study. Volvo, Smart, Jaguar and Cadillac had the largest drops in performance. The ninth-annual Pied Piper Prospect Satisfaction Index U.S. Auto Industry Benchmarking Study measured the responsiveness of 6,370 dealerships of all ... Read More >

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Automotive News First Shift Lexus Mystery Shopper Win

Automotive News First Shift
Lexus Mystery Shopper Win

March 2015

Lexus dealerships ranked highest in a study that looked how auto dealers handle internet leads. Industrywide, one customer in 12 received no response of any type. Pied Piper's fifth annual study used internet mystery shopping to contact 13,000+ dealerships to see how the U.S. dealer networks for all car brands compare. Read More >


Automotive News Infiniti, Mini, Mitsubishi stores most-improved in responding to Internet leads

Automotive News
Infiniti, Mini, Mitsubishi stores most-improved in responding to Internet leads
Lexus stays No. 1; Buick, Land Rover and Volvo have biggest declines

March 2015

Infiniti, Mini and Mitsubishi dealerships had the industry's biggest improvements in responsiveness to customer inquiries on the Internet, while Lexus stores led the way for the second consecutive year, according to a newly released study. Buick, Land Rover and Volvo had the largest drops in performance. The fifth annual Pied Piper Prospect Satisfaction Index Internet Lead Effectiveness Benchmarking Study measured the responsiveness of 13,637 ... Read More >

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Automotive News Lexus, Subaru rank high for responding to internet leads

Automotive News
Lexus, Subaru rank high for responding to internet leads

March 2014

March 2014 LOS ANGELES -- Automakers whose dealers respond quickly to Internet leads with a personalized contact have tended to gain market share over those who treat those leads more casually with auto-response emails or salesman form letters. The 2014 Pied Piper's Internet Lead Effectiveness Benchmarking Study, found that although the industry-average performance was unchanged over last year, 21 of 33 brands improved their responsiveness. But ... Read More >

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Automotive News First Shift Mystery Win for Benz

Automotive News First Shift
Mystery Win for Benz

July 2013

For the fifth straight year, Mercedes-Benz dealerships ranked first in Pied Piper's annual survey which rates how car dealers treat car-shoppers in person. Pied Piper's annual study sends thousands of mystery shoppers to dealerships nationwide to see how effectively salespeople sell. Read More >


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Printed: November 21, 2024

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