Measure, Report & Improve
Pied Piper Helps Brands Improve the Omnichannel Sales & Service Performance of their Retailers
Pied Piper Helps Brands Improve the Omnichannel Sales & Service Performance of their Retailers
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Digital Dealer
Auto Industry Improves Response to Website Customers
March 2025
Pied Piper’s 2025 PSI Internet Lead Effectiveness (ILE) Auto Industry Study, which measured responsiveness to internet sales leads coming through dealership websites, found the overall auto industry average performance increased three points to 65, the highest average to date. Looking at the past five years, the auto industry has maintained a steady upward trend in performance. For example, in the 2025 study, 28 brands achieved ILE scores of 60 ... Read More >
Automotive News
Dealerships keep improving internet sales lead responses
March 2025
Dealerships are continuing to improve how they respond to internet sales leads, though about 20 percent of customer inquiries still receive no personal response, a new study from industry consultant Pied Piper found. The firm’s 2025 Internet Lead Effectiveness Auto Industry Study found the average internet lead effectiveness score was 65 out of a possible 100, three points higher than a year ago and the highest average since the company began ... Read More >
Used Car News
Subaru Tops Internet Lead Effectiveness Study
March 2025
Subaru dealerships ranked highest in the 2025 Pied Piper PSI Internet Lead Effectiveness Auto Industry Study, which measured responsiveness to internet sales leads coming through dealership websites. Following Subaru were Infiniti, Acura, Toyota and Lincoln. Pied Piper submitted customer inquiries through the websites of 4,023 automobile dealerships representing all major brands. Each inquiry asked a specific question about a vehicle in ... Read More >
Car Dealership Guy
Subaru dealers are setting a new standard for online lead responses
March 2025
When it comes to responding to online car shoppers—car dealers are making meaningful strides—but no brand is performing better than Subaru. Driving the news: For the first time, Subaru dealerships ranked No. 1 in the 2025 Pied Piper Internet Lead Effectiveness (ILE) Study, which measures how quickly and effectively dealers respond to online inquiries. The brand's score of 77 out of 100 is the highest ever recorded, helping Subaru surpass last ... Read More >
Auto Connected Car News
Subaru Buyers Love Subaru Web Interactions: Followed by Infiniti, Acura & Toyota
March 2025
In a competitive auto market increasingly reliant on digital interactions, Subaru has emerged as the top performer in the 2025 Pied Piper PSI® Internet Lead Effectiveness® (ILE®) Auto Industry Study. This annual evaluation measures how effectively dealerships respond to online customer inquiries submitted through their websites. Following closely behind Subaru in this year’s rankings were Infiniti, Acura, Toyota, and Lincoln. The study, which ... Read More >
Auto Remarketing
Dealerships' responsiveness to internet leads hits record high again
March 2025
Franchise dealerships are better now than they've ever been when it comes responding to internet leads — and no brand is doing it better than Subaru. For the third year in a row, Pied Piper's 2025 PSI Internet Lead Effectiveness Auto Industry Study, which measures responsiveness to internet sales leads coming through dealership websites, recorded an all-time high industry average in its overall score. Infiniti, which set the record with a score ... Read More >
Motorcycle & Powersports News
Triumph Motorcycle Dealers Rank 1st for Easy Appointments
June 2024
Triumph was ranked first of 27 powersports brands in Pied Piper's 2024 PSIService Telephone Effectiveness (STE) Study, which measured the efficiency and quality of service telephone calls from a customer's objective of quickly and easily setting up a service appointment. Following the Triumph dealers in the rankings were dealers who service Harley-Davidson's electric Livewire brand, BMW, Aprilia and Polaris Off-Road. "Well-run service ... Read More >
DEALERNEWS
Speaking of Techs, Pied Piper points out that your customers are still on hold!
June 2024
"Well-run service departments focus on increasing customer loyalty, and the first service experience to drive that loyalty is a customer's phone call to schedule an appointment," notes Pied Piper CEO Fran O'Hagan, as a preface to the 2024 Service Telephone Effectiveness (STE) study. He points out powersports is failing — miserably — at picking up the phone. "Industrywide, 1 in 7 customers failed in their attempt to schedule a service appointment ... Read More >
Powersports Business
Study: Triumph dealers ranked No.1 for providing service appointments
June 2024
Triumph Motorcycles was ranked first of 27 powersports brands in Pied Piper’s 2024 PSI Service Telephone Effectiveness (STE) Study. The study measured the efficiency and quality of service telephone calls based on a customer’s objective of quickly and easily setting up a service appointment. Following the Triumph dealers in the rankings were dealers who service Harley-Davidson’s electric Livewire brand, BMW, Aprilia, and Polaris Off-Road. ... Read More >
Press Release: TRIUMPH MOTORCYCLE DEALERS RANKED FIRST FOR PROVIDING QUICK AND EASY SERVICE APPOINTMENTS
Industrywide 1 in 7 Powersports Customers Failed in their Attempt to Schedule Service
June 2024
Monterey, California – June 3, 2024 – Triumph was ranked first of 27 powersports brands in Pied Piper’s 2024 PSI® Service Telephone Effectiveness® (STE®) Study, which measured the efficiency and quality of service telephone calls from a customer’s objective of quickly and easily setting up a service appointment. Following the Triumph dealers in the rankings were dealers who service Harley-Davidson’s electric Livewire brand, BMW, Aprilia and ... Read More >
