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Recent Press - Fran O'Hagan (Page 5)
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Motorcycle.com
Ducati Dealers Top 2014 Prospective Shopper Satisfaction Study
May 2014
Ducati dealerships were rated the best in the U.S. motorcycle industry at how well they deal with potential new customers. The Italian manufacturer earned the highest score out of 17 major brands in the 2014 Pied Piper Prospect Satisfaction Index, the firs time Ducati topped the annual Index since 2009. The study was conducted by California-based Pied Piper Management Company which employed 1,885 anonymous “mystery shoppers” to visit different ... Read More >
Dealernews
Mystery shopper study: Dealers improve PSI scores over 2013
May 2014
MONTEREY, Calif. - Ducati dealers ranked tops among mystery shoppers for the first time since 2009, according to the 2014 Pied Piper Prospect Satisfaction Index (PSI) U.S. Motorcycle Industry Benchmarking Study. Industry-wide, dealers improved their prospect service scores "substantially" from 2013 to 2014, with 12 of 17 motorcycle brands achieving higher results than they did last year, researchers said. Dealer sales personnel mentioned the ... Read More >
Powersports Business
Ducati dealers top PSI for the first time since 2009
May 2014
Ducati dealerships returned to the top rank in the newly released 2014 Pied Piper Prospect Satisfaction Index (PSI) U.S. Motorcycle Industry Benchmarking Study. The last time Ducati dealerships were top-ranked was 2009. The study measured dealership treatment of motorcycle shoppers, with rankings by brand determined by the patent-pending Pied Piper PSI process, which ties “mystery shopping” measurement and scoring to industry sales success. ... Read More >
Ultimate Motorcycling
Ducati Dealers Top 2014 Pied Piper Satisfaction Study
May 2014
Two-thousand thirteen was Ducati's first full year under Audi AG ownership. And when the Borgo Panigale manufacturer released its yearly worldwide sales report, record numbers were reported. This was the second consecutive year Ducati Motor Holding posted record yearly-sales results, and CEO Claudio Domenicali attributed the results to the “strength of our products and the appreciation of the brand.” The latter part of that quote received some ... Read More >
Powersports Business Blog
Emotion? Or just going through the motions?
December 2013
All major motorcycle manufacturers exhibited at the Long Beach Motorcycle Show this year, but while they all started with the same empty show floor, their displays were each very different. Similarly, each manufacturer was assigned the same amount of time — 15 minutes — for a press conference to share their message with gathered journalists, but the presentations were strikingly different. Some displays and presentations were full of energy and ... Read More >
Wards Auto
What Do Customers Know?
August 2013
Ask car shoppers how a dealership salesperson should act, and they'll tell you this and that. Trouble is, they might not really know what makes for good salesmanship. Henry Ford said if he had asked his original customers what they wanted, they would have requested a faster horse. “The same could be said of asking people about their car-buying experience,” says Fran O'Hagan, CEO of Pied Piper Management. His consultancy recently completed its ... Read More >
Washington Post
Study: Mercedes-Benz, Infiniti Dealerships Treat Shoppers Best
July 2013
Mercedes-Benz, Infiniti, and Lexus dealerships treat car shoppers the best, while at least some Scion and Mitsubishi dealerships have a lot to work on. These results are some of the top-level findings of the new 2013 Prospect Satisfaction Index (PSI), from the California sales and service consulting firm Pied Piper. This is the seventh consecutive year that Pied Piper has conducted the PSI studies, and for 2013 it's reset the industry-average ... Read More >
The Car Connection
Study: Mercedes-Benz, Infiniti Dealerships Treat Shoppers Best
July 2013
Mercedes-Benz, Infiniti, and Lexus dealerships treat car shoppers the best, while at least some Scion and Mitsubishi dealerships have a lot to work on. These results are some of the top-level findings of the new 2013 Prospect Satisfaction Index (PSI), from the California sales and service consulting firm Pied Piper. This is the seventh consecutive year that Pied Piper has conducted the PSI studies, and for 2013 it's reset the industry-average ... Read More >
The Detroit Bureau
Mercedes-Benz Tops New Car Shopper Satisfaction Survey
July 2013
Showroom policies likely to close – or lose – deals. When she began looking for a new car, Chris Anderson had her heart set on a midsize Ford sedan. But in the end, she wound up buying from the Detroit maker's cross-town rival General Motors. It wasn't that she liked her new car better. It was the dealer she liked – or more precisely, the Ford dealer she didn't want to buy from. And the Detroit saleswoman is not alone. What happens when a ... Read More >
Automotive News
Survey: Mercedes stores have the most effective salespeople
July 2013
LOS ANGELES -- A study of car dealership sales techniques shows that luxury brands often are the most effective deal-closers and also are best at making customers happy. Among mass-market brands, Hyundai, Kia, Ford and Toyota were the leaders. Among all brands, Mercedes-Benz dealers finished atop the 11-month mystery shopping study by Pied Piper Management Co. of Monterey, Calif. Infiniti finished second, while last year's winner, Lexus, finished ... Read More >
