Measure, Report and ImprovePSI® Omnichannel Fact-Based Mystery Shopping®
Recent Press - Infiniti (Page 6)
View all articles or select industry below:
Automotive News First Shift
Mystery Win for Benz
July 2013
For the fifth straight year, Mercedes-Benz dealerships ranked first in Pied Piper's annual survey which rates how car dealers treat car-shoppers in person. Pied Piper's annual study sends thousands of mystery shoppers to dealerships nationwide to see how effectively salespeople sell. Read More >
The Car Connection
Study: Mercedes-Benz, Infiniti Dealerships Treat Shoppers Best
July 2013
Mercedes-Benz, Infiniti, and Lexus dealerships treat car shoppers the best, while at least some Scion and Mitsubishi dealerships have a lot to work on. These results are some of the top-level findings of the new 2013 Prospect Satisfaction Index (PSI), from the California sales and service consulting firm Pied Piper. This is the seventh consecutive year that Pied Piper has conducted the PSI studies, and for 2013 it's reset the industry-average ... Read More >
The Detroit Bureau
Mercedes-Benz Tops New Car Shopper Satisfaction Survey
July 2013
Showroom policies likely to close – or lose – deals. When she began looking for a new car, Chris Anderson had her heart set on a midsize Ford sedan. But in the end, she wound up buying from the Detroit maker's cross-town rival General Motors. It wasn't that she liked her new car better. It was the dealer she liked – or more precisely, the Ford dealer she didn't want to buy from. And the Detroit saleswoman is not alone. What happens when a ... Read More >
Automotive News
Survey: Mercedes stores have the most effective salespeople
July 2013
LOS ANGELES -- A study of car dealership sales techniques shows that luxury brands often are the most effective deal-closers and also are best at making customers happy. Among mass-market brands, Hyundai, Kia, Ford and Toyota were the leaders. Among all brands, Mercedes-Benz dealers finished atop the 11-month mystery shopping study by Pied Piper Management Co. of Monterey, Calif. Infiniti finished second, while last year's winner, Lexus, finished ... Read More >
Press Release: MERCEDES-BENZ, INFINITI AND LEXUS DEALERS RANKED HIGHEST BY 2013 PIED PIPER PSI(R)
July 2013
MONTEREY, CALIFORNIA – July 8, 2013 – Mercedes-Benz dealerships ranked highest in the newly released 2013 Pied Piper Prospect Satisfaction Index® (PSI®) U.S. Auto Industry Benchmarking Study, which measured dealership treatment of car-shoppers. Study rankings by brand were determined by the patent-pending Pied Piper PSI process, which ties “mystery shopping” measurement and scoring to industry sales success. Infiniti and Lexus dealerships, ... Read More >
NBC News
Mercedes aims to oust BMW as top luxury brand
July 2012
It's one of the most bitter battles in the American automotive marketplace, and it pits two of Germany's luxury automakers in a grab for the brass ring. But this year, Mercedes-Benz is betting it can topple rival BMW to become the best-selling luxury automotive brand in the world's largest high-end market. The maker has been staging a series of meetings with dealers across the country aimed at improving customer handling. Dealers, in turn, have ... Read More >
The Detroit Bureau
Mercedes Doing the Best to Close the Deal
July 2012
Mercedes-Benz dealers are most likely to deliver customers the sort of shopping experience they want – and then close the deal, according to a new study. Asian luxury dealers were close behind, along with Jaguar and Cadillac, according to the latest Pied Piper Prospect Satisfaction Index which uses so-called “mystery shoppers” to measure the way potential car buyers are treated. The study looks at 60 different sales activities, from the simple ... Read More >
Automotive News First Shift
Secret shoppers pick Benz
July 2012
Mercedes-Benz dealerships ranked highest in a study that looked how auto dealers treat customers. Pied Piper's annual study sends thousands of secret shoppers to stores across the U.S. and measures how salespeople perform. Read More >
Press Release: MERCEDES-BENZ DEALERS TOP RANKED BY 2012 PIED PIPER PROSPECT SATISFACTION INDEX(R)
Treatment of car shoppers improves industry-wide; Highest industry average PSI score
July 2012
MONTEREY, CALIFORNIA – July 9, 2012 –Mercedes-Benz dealerships ranked highest in the newly released 2012 Pied Piper Prospect Satisfaction Index® (PSI®) U.S. Auto Industry Benchmarking Study, which measured dealership treatment of car-shoppers. Study rankings by brand were determined by the patent-pending Pied Piper PSI process, which ties “mystery shopping” measurement and scoring to industry sales success. Acura, Infiniti and Lexus ... Read More >
Automotive News
Mercedes has most effective sales process
July 2012
Some vehicle brands that score high in customer satisfaction surveys do less well when the effectiveness of dealership salespeople is measured, according to a California consultant. Mystery shopping consultant Pied Piper of Monterey, Calif., sent 4,419 shoppers to dealerships nationwide, from July 2011 to June 2012, to measure salespeople's effectiveness in selling cars on the showroom floor. Mercedes-Benz ranked first in the survey and led all ... Read More >
