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Recent Press - Internet Secret Shopping (Page 7)
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Wards Auto
Dealership Internet Effectiveness Has Long Way to Go
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March 2017
Before Porsche gets up and accepts an award for the auto brand with the most Internet-effective dealerships, here’s a qualifier: It could have done better. So could virtually all the brands on the Pied Piper’s annual Internet Lead Effectiveness Benchmarking Study, says Fran O’Hagan, the consultancy’s president and CEO. The company measures and indexes how dealerships by brand respond to mystery shopping inquiries received through a store’s ... Read More >
Automotive News
Porsche stores repeat atop online response study
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March 2017
Porsche dealerships earned the top spot in Pied Piper's annual online lead-responsiveness study for the second year in a row, despite scoring three points lower than last year. The auto industry's overall performance for effective lead response has not improved in five years. Porsche dealerships earned the top spot in an online lead-responsiveness study for the second year in a row, despite scoring three points lower than last year, Pied Piper ... Read More >
PORSCHE TOP RANKED; MERCEDES-BENZ MOST IMPROVED FOR RESPONSE TO CUSTOMER INTERNET INQUIRIES, REPORTS PIED PIPER PSI(R)
March 2017
Industry average performance declined for the second year 3 out of 10 customers failed to receive a personal response within 24 hours Monterey, California – March 6, 2017 – Porsche dealerships ranked highest in the 2017 Pied Piper PSI® Internet Lead Effectiveness® Benchmarking Study, which measured how auto dealerships responded to customer inquiries received through a dealership website. Mercedes-Benz dealerships were the most improved brand ... Read More >
Automotive World
Dealership Insights: ‘Helpful' sells cars, ‘Ambivalent' doesn't
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July 2016
Pied Piper Management Company has been looking into dealership performance over the past decade. Megan Lampinen speaks to its CEO about what makes a successful sales approach Competition on the US new car market is fierce, and treatment at the dealership level can make all the difference. For the past decade, the Pied Piper Prospect Satisfaction Index (PSI) US Auto Benchmarking Study has been taking a closer look every year at which brands are ... Read More >
Press Release: DUCATI MOTORCYCLE DEALERS TOP RANKED FOR 3rd YEAR IN A ROW BY 2016 PIED PIPER PROSPECT SATISFACTION INDEX(R) (PSI(R))
May 2016
10th annual industry benchmarking study measures dealership treatment of U.S. motorcycle shoppers Monterey, California, USA – May 2, 2016 – Ducati dealerships were the top ranked brand in the newly released 2016 Pied Piper Prospect Satisfaction Index® (PSI®) U.S. Motorcycle Industry Benchmarking Study, which marks the third consecutive year that Ducati finished at the top. The study measured dealership treatment of motorcycle shoppers, with ... Read More >
Canadian Auto Dealer
Porsche ranks first in customer response study
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March 2016
Porsche dealers beat other brands when it comes to responding to online customer inquiries, found a U.S. study. The brand topped the 2016 Pied Piper PSI Internet Lead Effectiveness Benchmarking study, which measures how auto dealers responded to customer inquiries received online. BMW and MINI dealerships were deemed the most improved brands compared to the previous year, said Pied Piper Management LLC, the company behind the study. But ... Read More >
Edmunds
Porsche Dealerships Are Tops in Fielding Online Customer Queries, Study Says
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March 2016
MONTEREY, California— Porsche dealerships grabbed the top spot in a new study that measured how auto dealerships responded to online queries by car shoppers. Lexus dealerships took the 2nd spot in the study, followed by BMW. The annual Pied Piper Prospect Satisfaction Index Internet Lead Effectiveness Benchmarking Study looked at online responsiveness of 18,551 dealerships nationwide. The study was conducted between September 2015 and March ... Read More >
Wards Auto
Study Shows ‘Great Variability' in How Auto Dealers Field e-Leads
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March 2016
It’s a given today that customer Internet inquiries are important to vehicle sales. That’s why there’s an element of mystery to the results of a mystery-shopping study on how well dealerships handle online leads. The industry average performance hasn’t increased in the past three years. It even dropped slightly this year, with 21 of 33 brands declining. That’s according to the latest 2016 Pied Piper PSI Internet Lead Effectiveness Benchmarking ... Read More >
Automotive News
Porsche tops Lexus in study of online responses
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March 2016
Providing additional information for vehicles of interest and being well above the industry for answering questions from consumers online helped Porsche replace Lexus in the top spot in a dealership study released today. Lexus ranked second in this year’s study after taking the top spot in 2014 and 2015. Ford, the top scoring non-luxury brand in 2016, has also performed above the industry average for the past three years. The sixth annual Pied ... Read More >
Press Release: PORSCHE TOP RANKED; BMW AND MINI MOST IMPROVED FOR RESPONSE TO CUSTOMER INTERNET INQUIRIES, REPORTS PIED PIPER PSI(R)
March 2016
Industry average performance shows no improvement over three years Half of customers received response within 30 minutes; but every 11th customer received no response within 24 hours Monterey, California – March 7, 2016 – Porsche dealerships ranked highest in the 2016 Pied Piper PSI® Internet Lead Effectiveness(™) (ILE™) Benchmarking Study, which measured how auto dealerships responded to customer inquiries received over the internet. BMW and ... Read More >
