Powersports Business
Indirectly, a Huge Bonus - Cycles 128 from Beverly, Massachusetts<br>Top Customer Service Tools of the Trade: Using Pied Piper PSI to Identify and Learn from 'Elite' Dealerships
March 2010
Powersports Business approached three companies: Yamaha Motor Corp, American Suzuki Motor Corp and Pied Piper Management Co to identify ‘elite' dealerships nationwide, and to find out what these elite dealerships do differently. While both Yamaha and Suzuki shared data from traditional customer satisfaction surveys used to measure dealership performance, Pied Piper shared data gathered from PSI “mystery shoppers,” who act as fact gatherers to ...
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Powersports Business
Patience is a Virtue in Customer Service - Delano Sport Center from Delano, Minnesota<br>Top Customer Service Tools of the Trade: Using Pied Piper PSI to Identify and Learn from 'Elite' Dealerships
March 2010
Powersports Business approached three companies: Yamaha Motor Corp, American Suzuki Motor Corp and Pied Piper Management Co to identify ‘elite' dealerships nationwide, and to find out what these elite dealerships do differently. While both Yamaha and Suzuki shared data from traditional customer satisfaction surveys used to measure dealership performance, Pied Piper shared data gathered from PSI “mystery shoppers,” who act as fact gatherers to ...
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Powersports Business
No Predetermined Ideas - Hayden Honda from Kendallville, Indiana<br>Top Customer Service Tools of the Trade: Using Pied Piper PSI to Identify and Learn from 'Elite' Dealerships
March 2010
Powersports Business approached three companies: Yamaha Motor Corp, American Suzuki Motor Corp and Pied Piper Management Co to identify ‘elite' dealerships nationwide, and to find out what these elite dealerships do differently. While both Yamaha and Suzuki shared data from traditional customer satisfaction surveys used to measure dealership performance, Pied Piper shared data gathered from PSI “mystery shoppers,” who act as fact gatherers to ...
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» View PDF of Article (634.7 KB)
Powersports Business
Test Rides: It Works - Kissell Motorsports, from State College, Pennsylvania<br>Top Customer Service Tools of the Trade: Using Pied Piper PSI to Identify and Learn from 'Elite' Dealerships
March 2010
Powersports Business approached three companies: Yamaha Motor Corp, American Suzuki Motor Corp and Pied Piper Management Co to identify ‘elite' dealerships nationwide, and to find out what these elite dealerships do differently. While both Yamaha and Suzuki shared data from traditional customer satisfaction surveys used to measure dealership performance, Pied Piper shared data gathered from PSI “mystery shoppers,” who act as fact gatherers to ...
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» View PDF of Article (687.8 KB)
Cycle World
Ups & Downs: Up to Pied Piper PSI
July 2009
Up to customer service, for showing us that dealers care in the Pied Piper Prospect Satisfaction Index (PSI) U.S. Motorcycle Industry Study. The independent study sent more than 2000 anonymous “mystery shoppers” into motorcycle dealerships across the U.S. to observe and determine how customers are treated when shopping for a motorcycle. “For the motorcycle industry as a whole, the 2009 PSI results showed widespread improvement in the way ...
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Road Racing World.com
Ducati Gains Market Share In United States
May 2009
New Dealership Openings and Highest Ranking in Prospect Satisfaction Index® Contribute to Company Success Nationwide Cupertino, Calif. (May 20, 2009) – Ducati North America is delighted to announce a significant boost in market share across the United States for the first quarter of 2009. Despite adverse market conditions and a drying up of consumer credit, Ducati is attracting a bigger share of the market than ever before. "Ducati has come a ...
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Las Vegas Sun
Ducati grows U.S. business by better relating to customers
May 2009
Ducati has been the fastest-growing motorcycle brand in the United States for the past five years, but it was by no means an immediate success. The company changed almost everything about itself, from the models it imports to the distribution of dealerships. It focused more on boutique, specialized dealerships and removed itself from the big multibrand dealerships that sell product, but don't sell brand. Because Ducati is a niche product, Lock ...
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Motorcycle.com
Duc dealers first in customer treatment - Study ranks dealerships on helping prospective customers
May 2009
A recent study gave Ducati dealers the highest ranking among U.S. dealerships for how they treat their customers.
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PowerSports Business
Survey: Retail sales practices improving for most brands
May 2009
Compared to last year, the motorcycle sales department staff is more likely to introduce themselves to clients and ask follow-up questions, not to mention encourage consumers to sit on a bike. However, they are less likely to inform the consumer about financing options, discuss the bike's unique features and how those compare to the competition, and less likely to provide visual aids, like brochures. Those are some of the key findings from a ...
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Motorcycle Product News
Pied Piper Releases Customer Satisfaction Study
May 2009
Ducati dealerships ranked highest in the newly released 2009 Pied Piper Prospect Satisfaction Index U.S. Motorcycle Industry Study, which measures how consumers are treated when shopping for a new motorcycle.
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