Measure, Report and ImprovePSI® Omnichannel Fact-Based Mystery Shopping®
Recent Press - Secret Shopping (Page 9)
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Motorcycle & Powersport News
BMW And Honda Ranked Highest For Response To Internet Inquiries, Says New Pied Piper Survey
September 2016
BMW and Honda dealerships ranked highest in the 2016 Pied Piper PSI Internet Lead Effectiveness (ILE) Motorcycle Industry Study, which measured how motorcycle dealerships responded to customer inquiries received through dealership websites. Study rankings by brand were determined by the Pied Piper PSI process, which ties “mystery shopping” measurement and scoring to dealership sales success. Pied Piper sent customer inquiries through the ... Read More >
Powersports Business
BMW, Honda dealers respond quickly to internet inquiries
September 2016
Pied Piper’s inaugural internet study finds 6 in 10 shoppers received no answer BMW and Honda dealerships ranked highest in the 2016 Pied Piper PSI Internet Lead Effectiveness Motorcycle Industry Study, which measured how motorcycle dealerships responded to customer inquiries received through dealership websites. Study rankings by brand were determined by the Pied Piper PSI process, which ties mystery shopping measurement and scoring to ... Read More >
Press Release: BMW AND HONDA TOP RANKED FOR RESPONSE TO MOTORCYCLE CUSTOMER CONTACT THROUGH DEALER WEBSITES, REPORTS PIED PIPER PSI(R)
September 2016
Monterey, California – September 23, 2016 – BMW and Honda dealerships ranked highest in the 2016 Pied Piper PSI® Internet Lead Effectiveness™ (ILE™) Motorcycle Industry Study, which measured how motorcycle dealerships responded to customer inquiries received through dealership websites. Study rankings by brand were determined by the Pied Piper PSI process, which ties “mystery shopping” measurement and scoring to dealership sales success. Pied ... Read More >
Automotive News
How dealerships can fix 'underselling' right away
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July 2016
Changes in auto retailing can take effort and time. Lots of time. Think of changing consumer attitudes towards a brand, increasing foot traffic or moving a dealership to a new location. But on the sales floor, change can occur immediately. There are numerous things dealerships can do fairly quickly to improve their sales processes and boost the satisfaction of potential buyers, says Fran O’Hagan, CEO of Pied Piper, a company that deploys mystery ... Read More >
Automotive News
Infiniti impresses mystery shoppers
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July 2016
Infiniti stores outperformed all brands in a study on prospect satisfaction, while Tesla lagged all brands. The 2016 Pied Piper Prospect Satisfaction Index is based on the treatment of mystery shoppers who visited 6,157 stores in the U.S. between July 2015 and June 2016. Lexus and Mercedes-Benz stores tied for second behind Infiniti, followed by Toyota, Audi and BMW. Porsche, Land Rover and Mitsubishi had the biggest year-over-year ... Read More >
Automotive World
Dealership Insights: ‘Helpful' sells cars, ‘Ambivalent' doesn't
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July 2016
Pied Piper Management Company has been looking into dealership performance over the past decade. Megan Lampinen speaks to its CEO about what makes a successful sales approach Competition on the US new car market is fierce, and treatment at the dealership level can make all the difference. For the past decade, the Pied Piper Prospect Satisfaction Index (PSI) US Auto Benchmarking Study has been taking a closer look every year at which brands are ... Read More >
Automotive News First Shift
Infiniti Dealerships Ranked Highest
July 2016
For the first time, Nissan’s Infiniti brand dealerships ranked highest in the newly released 2016 Pied Piper Prospect Satisfaction Index® (PSI®) U.S. Auto Industry Benchmarking Study. Pied Piper's annual study sends thousands of mystery shoppers to dealerships nationwide to see how effectively salespeople sell. Read More >
Automotive News
Infiniti tops survey on satisfaction among sales prospects
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July 2016
Infiniti stores outperformed all brands in a new study on prospect satisfaction. The 2016 Pied Piper Prospect Satisfaction Index is based on the treatment of mystery shoppers who visited 6,157 stores in the U.S. The study was conducted between July 2015 and June 2016. Foreign brands dominated the upper echelon of the index -- now in its 10th year -- taking nine of the top 10 spots. Lexus and Mercedes-Benz stores tied for second; Toyota ranked ... Read More >
Wards Auto
Mystery Shoppers Put Tesla Dealerships in Cellar – Again
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July 2016
Fran O’Hagan is a methodical guy who’s baffled as to why Tesla stores year after year score so low in an annual mystery-shopping study of dealership sales effectiveness. The electric-car maker, which has skirted the traditional dealership franchise system in favor of owning its own sales outlets, ranked dead last on this year’s Pied Piper Prospect Satisfaction Index. The study by brand measures how well dealerships follow sales processes, such ... Read More >
Press Release: INFINITI DEALERS RANKED HIGHEST BY 2016 PIED PIPER PROSPECT SATISFACTION INDEX(R) (PSI(R))
July 2016
Monterey, California – July 11, 2016 – For the first time, Nissan’s Infiniti brand dealerships ranked highest in the newly released 2016 Pied Piper Prospect Satisfaction Index® (PSI®) U.S. Auto Industry Benchmarking Study. Now in its tenth year, the study measured treatment of car-shoppers who visited 6,157 dealerships throughout the country. Study rankings by brand were determined by the Pied Piper PSI process, which ties “mystery shopping” ... Read More >
