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Autotrader.com Survey Says Mercedes-Benz Has Winning Sales Ways

Autotrader.com
Survey Says Mercedes-Benz Has Winning Sales Ways

July 2010

If car buyers want to be treated well, they should head to a Mercedes-Benz dealer. So says a survey by automotive retailing consultants, Pied Piper Management. It named Mercedes-Benz as the brand that handles customers best, followed closely by Lexus, Land Rover, Acura and Jaguar. The survey was carried out by more than 3,600 "mystery shoppers" who visited dealerships across the United States and measured how they were treated by sales teams. ... Read More >

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Tags: Auto Trader automotive automotive secret shopping benchmarking car buyers customer loyalty dealership dealership experience dealership responsiveness Fran O'Hagan Jaguar Land Rover Lexus Mercedes-Benz sales effectiveness sales process
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