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Autoremarketing.com Which Brands' Dealers Treat In-Person Prospects the Best?

Autoremarketing.com
Which Brands' Dealers Treat In-Person Prospects the Best?

July 2009

In an effort to see which automakers' dealers are treating vehicle shoppers the best, Pied Piper recently sent more than 3,000 mystery shoppers into various dealerships and measured the feedback. And the dealers who gained the best marks? According to the company, they are Mercedes-Benz dealers. Next in line were dealers from Lexus, Jaguar, Saturn and Land Rover, respectively. The 2009 Pied Piper Prospect Satisfaction Index found that a brand or ... Read More >

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Tags: automotive automotive secret shopping Autoremarketing.com benchmarking car buyers customer loyalty dealership dealership experience dealership responsiveness Fran O'Hagan Jaguar Land Rover Lexus Mercedes-Benz sales effectiveness sales process
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