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Recent Press - Detroit News

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The Detroit News Car shoppers rate stores: Survey shows luxury brand dealers give customers best treatment

The Detroit News
Car shoppers rate stores: Survey shows luxury brand dealers give customers best treatment

July 2007

Dealers selling Honda Motor Co.’s premium Acura vehicles won the highest marks from car shoppers in a recent survey, followed by Land Rover, Saturn, Jaguar and Volkswagen stores. Read More >

» View PDF of Article (327 KB) PDF Document

Tags: automotive automotive secret shopping benchmarking car buyers customer loyalty dealership dealership experience dealership responsiveness Detroit News Fran O'Hagan Jaguar Land Rover Lexus Mercedes-Benz sales effectiveness sales process
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