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Forbes.com America's Best Auto Dealerships: Luxury brands offer a better experience in the showroom

Forbes.com
America's Best Auto Dealerships: Luxury brands offer a better experience in the showroom

July 2009

It's partly the cars that keeps customers coming, sure, but it's also the experience those customers have in the showroom. While General Motors and Chrysler are closing roughly 1,100 and 800 dealerships nationwide, respectively (and surviving dealerships conjure ways to attract their customers), Jaguar joins several other luxury brands in shining through the recession's haze. Mercedes-Benz, Lexus and Jaguar are the top three brands when it comes ... Read More >

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Tags: automotive automotive secret shopping benchmarking car buyers customer loyalty dealership dealership experience dealership responsiveness Forbes.com Fran O'Hagan Jaguar Land Rover Lexus Mercedes-Benz sales effectiveness sales process
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