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Kelley Blue Book Secret Shoppers: Traditional Dealers Better at Selling EVs

Kelley Blue Book
Secret Shoppers: Traditional Dealers Better at Selling EVs
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July 2022

Traditional automakers who sell both electric vehicles (EVs) and gasoline-powered cars provide a better shopping experience than EV-only startups, according to a new study. Pied Piper Management Company is a research firm that uses secret shoppers to evaluate customer satisfaction at car dealerships. The company inquired about 1,657 luxury cars online between July 2021 and June 2022 for its annual Prospect Satisfaction Index study. It followed ... Read More >

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Tags: Cadillac Infiniti Lucid Mercedes-Benz premium Rivian Tesla Kelley Blue Book
KELLEY BLUE BOOK Audi tops dealer study

KELLEY BLUE BOOK
Audi tops dealer study
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July 2018

In a mystery shopper study, car buying prospects at Audi dealerships expressed the greatest level of satisfaction, according to Pied Piper, a research company that has conducted this survey for the 12th year. Called the Prospect Satisfaction Index, the study ranked Audi as the top dealer experience for shoppers, followed by Lexus, Toyota, Mercedes-Benz and Infiniti. According to the company, “Audi salespeople were most likely on average to ask ... Read More >

» View PDF of Article (3.48 MB) PDF Document

Tags: Audi kbb.com Lexus mystery shopping Toyota Kelley Blue Book
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Printed: November 23, 2024

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