Recent Press - Berkshire Hathaway Auto

Major car dealership groups tout their digital retailing processes and prowess, but many of them rank only so-so in a Pied Piper mystery shopping survey. The consultancy's Internet Lead Effectiveness Study primarily measures how quickly megadealer stores respond to a specific question sent through their websites. Auto-responding didn't count. Of the major groups, Penske Automotive, Berkshire Hathaway Automotive and Asbury Automotive Group score ... Read More >

The nation's largest dealer groups are pulling ahead of the pack in online customer service, a report out Monday from retail service tracker Pied Piper found. Pied Piper used 20 best-practice behaviors to measure the internet lead effectiveness of 15 of the nation's largest dealership groups. These include speed and quality categories, making up 25 percent and 75 percent of a group's score, respectively. The firm evaluated every dealership in ... Read More >