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Recent Press - Motorcycle Dealership
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Press Release: Harley-Davidson Motorcycle Dealers Ranked Highest by 2012 Pied Piper Prospect Satisfaction Index(R)
Industry benchmarking study shows widespread improvement in dealership treatment of motorcycle shoppers
May 2012
Monterey, California – May 7, 2012 – Harley-Davidson dealerships returned to the top ranking in the newly released 2012 Pied Piper Prospect Satisfaction Index® (PSI®) U.S. Motorcycle Industry Benchmarking Study, which measured dealership treatment of motorcycle shoppers. Study rankings by brand were determined by the patent-pending Pied Piper PSI process, which ties “mystery shopping” measurement and scoring to industry sales success. BMW and ... Read More >
Powersports Business Blog
Are you a tour guide for your customers?
April 2012
Tim Mayhew, the ringleader of Pashnit Motorcycle Tours in Northern California, reports that business is booming, and this year's tours are nearly all sold out. Demand from repeat customers is so strong that Mayhew has had to increase the number of annual tours just to meet demand from repeat customers. Mayhew's customers clearly have the time of their life on these tours, which they enjoy not only for the motorcycle riding but also for the ... Read More >
Powersports Business Blog
Your dirt riding customers are only hibernating. Wake them up.
March 2012
In 2005, more than 275,000 dirt bikes were sold in the U.S., but over the next six years dirt bike retails plummeted 75 percent – more of a drop than any other motorcycle category. Most of those dirt bike customers are still around, but do they still ride? Are they riding, but just not replacing their bikes as often? Is it possible to coax these dirt riders out of “new-bike-purchase-hibernation” to get them interested in buying a new dirt bike ... Read More >
Powersports Business Blog
Could it be as simple as improving showroom lighting?
February 2012
Can your dealership sell more motorcycles and accessories simply by improving your showroom lighting? Some dealerships make no change to the standard fluorescent fixtures that came with the building, while others install bright ambient lighting as well as spotlights on motorcycles and on accessory displays. All that specialized lighting costs money to install and the ongoing electric bill may be higher too, so where are the facts proving that ... Read More >
