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Subaru Buyers Love Subaru Web Interactions: Followed by Infiniti, Acura & Toyota
March 2025
In a competitive auto market increasingly reliant on digital interactions, Subaru has emerged as the top performer in the 2025 Pied Piper PSI® Internet Lead Effectiveness® (ILE®) Auto Industry Study. This annual evaluation measures how effectively dealerships respond to online customer inquiries submitted through their websites. Following closely behind Subaru in this year’s rankings were Infiniti, Acura, Toyota, and Lincoln.
The study, which assessed 4,023 dealerships across all major brands, examined response times and quality across email, telephone, text, and chat within the first 24 hours of an inquiry. Subaru’s score rose by nine points from the previous year, reaching an industry-high of 77. The brand’s dealers were significantly more proactive, responding through multiple communication channels 71% of the time, compared to an industry average of 49%. Additionally, only 8% of Subaru dealers failed to provide a personal response—less than half of the industry-wide failure rate of 19%.
