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Pied Piper Helps Brands Improve the Omnichannel Sales & Service Performance of their Retailers
Pied Piper Helps Brands Improve the Omnichannel Sales & Service Performance of their Retailers
Recent Press
Auto Remarketing
Dealerships' responsiveness to internet leads hits record high again
March 2025
Franchise dealerships are better now than they've ever been when it comes responding to internet leads — and no brand is doing it better than Subaru.
For the third year in a row, Pied Piper's 2025 PSI Internet Lead Effectiveness Auto Industry Study, which measures responsiveness to internet sales leads coming through dealership websites, recorded an all-time high industry average in its overall score.
Infiniti, which set the record with a score of 76 in 2024, was next at 73, followed by Acura (71), Toyota (70) and Lincoln and BMW, which tied for fifth at 68.
