Recent Press
Dealernews
2021 OMNICHANNEL PSI RESULTS
October 2021
October 2021 – Issue 2.0 #9
“What happens when motorcycle or UTV customers visit a dealer website and inquire about a vehicle,” asks O’Hagan. The short answer to that question is “nothing” for 6 out of 10 incoming queries. The longer answer to that there is a lot of variation by brand… Top brands in the new PSI study performed well, while others – including some of the largest brands – have failed to improve over the past few years. This despite COVID driving even more customers to dealer websites.
“UTV customers today face big differences in shopping experience depending upon the brand,” said Fran O’Hagan, President & CEO of Pied Piper. “Some UTV brands have added digital retail shopping tools, and work with their dealers to encourage quick response to website visitor inquiries, while other brands have not yet embraced omnichannel selling.” Pied Piper’s Omnichannel PSI for UTVs study shows that brands and dealers who pay careful attention to all four subcategories of omnichannel selling are the ones who sell most effectively to today’s customers.
