Recent Press - Omnichannel

September 2021 Polaris Side-By-Side/UTV dealers led the way in a recent Prospect Satisfaction Index study conducted by California-based Piep Piper, outscoring 16 other brands. BRP's Can-Am dealers finshed second, with John Deere third and Yamaha fourth as the only other brand that finished above the "Industry Average." For the first time, the study was "Omnichannel," meaning it took into account the results of people who first shopped for a ... Read More >

October 2021 – Issue 2.0 #9 “What happens when motorcycle or UTV customers visit a dealer website and inquire about a vehicle,” asks O’Hagan. The short answer to that question is “nothing” for 6 out of 10 incoming queries. The longer answer to that there is a lot of variation by brand… Top brands in the new PSI study performed well, while others – including some of the largest brands – have failed to improve over the past few years. This despite ... Read More >

October 2021 – Issue 2.0 #9 …like the Borg on Star Trek, you will be assimilated or you will die… at least that is the message in the new Pied Piper PSI Study. Founder Fran O’Hagan modified his annual survey to address the omnichannel this go round. While the findings are fascinating, the truly frightening thing Pied Piper unearthed was the fact that 6 out of 10 direct requests for UTVs (the hottest selling segment in the world confirmed by ... Read More >