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Motorcycle Product News PIED PIPER PSI: HARLEY-DAVIDSON DEALERSHIPS RANKED NO. 1 IN 2021 FOR RESPONDING TO WEBSITE CUSTOMERS

Motorcycle Product News
PIED PIPER PSI: HARLEY-DAVIDSON DEALERSHIPS RANKED NO. 1 IN 2021 FOR RESPONDING TO WEBSITE CUSTOMERS

May 2021

Response to customer web inquiries varied by brand and dealership, and the following are examples of performance variation by brand:

  • Harley-Davidson, BMW, Indian, Polaris, Club Car, HiSun and CFMoto dealers on average sent an email or text that answered the customer’s question within one hour 30% of the time or more. Kawasaki, Kubota, Honda, Caterpillar, Kymco, Bobcat, Yamaha, and Tracker dealers on average emailed or texted an answer within one hour less than 15% of the time.
  • Harley-Davidson and Indian dealers on average sent a text message more than 30% of the time, while John Deere, Kioti, Kubota, Moto Guzzi, Bobcat, Cub Cadet, Hisun, Tracker and Yanmar dealers on average texted less than 2% of the time.

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Tags: BMW dealership internet lead response Digital Retail Harley-Davidson Indian internet mystery shopping internet secret shopping PolarisMotorcycle Product News

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Printed: November 21, 2024

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