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POWERSPORTS BUSINESS Can-Am dealers are tops for side-by-side shoppers: study

POWERSPORTS BUSINESS
Can-Am dealers are tops for side-by-side shoppers: study

September 2020

COVID-19 drove industrywide changes in dealership sales behaviors, but for the third year in a row, BRP's Can-Am dealerships were the top ranked UTV brand, reports the newly released 2020 Pied Piper Prospect Satisfaction Index (PSI) U.S. UTV Industry Study. The study measured in-person treatment of Utility Task Vehicle (UTV) shoppers who visited a dealership between April and August 2020, reflecting the impact of COVID-19 on dealership behaviors. Rankings by brand were determined by the Pied Piper PSI process, which ties "mystery shopping" measurement and scoring of dealership behaviors to industry sales success.

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