Press Release: POLARIS INC'S INDIAN MOTORCYCLE DEALERS RANKED HIGHEST IN 2023 STUDY MEASURING RESPONSE TO WEBSITE CUSTOMERS
Powersports industry performance has improved substantially over the past five years, but there is now a large gap in customer treatment between top ranked brands and the others
April 2023
Monterey, California, USA – April 24, 2023 –Polaris Inc’s Indian Motorcycle dealerships ranked highest in the 2023 Pied Piper PSI® Internet Lead Effectiveness® (ILE®) Motorcycle/UTV Industry Study, which measured responsiveness to internet leads coming through dealership websites. Following Indian were Harley-Davidson, Polaris Inc’s Side-by-Side/UTV dealers, BRP’s Can-Am dealers, Kawasaki and Yamaha. The powersports industry has substantially ...
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Press Release: POLARIS UTV/SIDE-BY-SIDE DEALERS RANKED HIGHEST BY 2021 PIED PIPER PROSPECT SATISFACTION INDEX(R) (PSI(R))
2021 Omnichannel PSI(R) for UTVs Industry Study measured sales effectiveness throughout each brand's customer shopping path, from brand website, to dealer website, to dealership in-person
September 2021
Monterey, California – September 20, 2021 – Polaris ranked highest in the 2021 “Omnichannel PSI for UTVs” Industry Study, which for the first time included omnichannel website shopping measurements in addition to calculating effectiveness selling in-person. The study answered the question, “What happens when UTV customers shop for a vehicle by first visiting the brand’s website, or a dealership website, and then visiting a dealership in person?” ...
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POWERSPORTS BUSINESS
Can-Am dealers are tops for side-by-side shoppers: study
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September 2020
COVID-19 drove industrywide changes in dealership sales behaviors, but for the third year in a row, BRP's Can-Am dealerships were the top ranked UTV brand, reports the newly released 2020 Pied Piper Prospect Satisfaction Index (PSI) U.S. UTV Industry Study. The study measured in-person treatment of Utility Task Vehicle (UTV) shoppers who visited a dealership between April and August 2020, reflecting the impact of COVID-19 on dealership behaviors. ...
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MOTORCYCLE & POWERSPORTS NEWS
BRP'S CAN-AM UTV DEALERS RANKED NO. 1 BY PIED PIPER PROSPECT SATISFACTION INDEX
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September 2020
COVID-19 drove industrywide changes in dealership sales behaviors, but for the third year in a row, BRP's Can-Am dealerships were the top ranked UTV brand, reports the newly released 2020 Pied Piper Prospect Satisfaction Index (PSI) U.S. UTV Industry Study. The study measured in-person treatment of Utility Task Vehicle (UTV) shoppers who visited a dealership between April and August 2020, reflecting the impact of COVID-19 on dealership behaviors. ...
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RURAL LIFESTYLE DEALER
BRP'S Can-Am UTV/Side-by-Side Dealers Earn Top Ranking by 2020 Pied Piper Study
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September 2020
Monterey, Calif. - COVID-19 drove industrywide changes in dealership sales behaviors, but for the third year in a row, BRP's Can-Am dealerships were the top ranked UTV brand, reports the newly released 2020 Pied Piper Prospect Satisfaction Index (PSI) U.S. UTV Industry Study. The study measured in-person treatment of Utility Task Vehicle (UTV) shoppers who visited a dealership between April and August 2020, reflecting the impact of COVID-19 on ...
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Outdoor Power Equipment
2018 Pied Piper Prospect Satisfaction Index U.S. UTV Benchmarking Study
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July 2018
Not only is there variation in UTV sales behaviors, but for some brands it can be difficult for customers to find online product information or even accurate dealership location information. “It’s not always easy to be a UTV customer today,” said Fran O’Hagan, president and CEO of Pied Piper. “Because the UTV market is still young, strong dealerships with skilled salespeople are an important competitive advantage for UTV manufacturers.” In ...
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Powersports Finance
Early Promotion of Finance Options Boosts Sales, UTV Dealer Study Says
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June 2018
Promoting financing options during — rather than at the end of — the sales process is a vital way for powersports dealers to boost sales, according to a newly released UTV dealer study. The survey, conducted by Pied Piper Management Co., ranks UTV manufacturer performance based on 66 criteria. After creating a measurement system through research and interviews, Pied Piper sent in mystery shoppers to get a candid view of the sales process. Of the ...
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Total Landscape Care
Prospect satisfaction can be a mixed bag when UTV shopping
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May 2018
For those considering going shopping for a UTV for the landscaping company, Pied Piper has crunched the numbers and has some interesting stats on what to expect from various dealerships. According to its Prospect Satisfaction Index (PSI) U.S. UTV Industry Benchmarking Study, BRP’s Can-Am dealerships was the top-ranked brand, while Kawasaki and Honda took second and third, respectively. Bobcat, Kubota and Textron tied for fourth place. The ...
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Rural Lifestyle Dealer
BRP's Can-Am UTV Dealers Ranked First by Pied Piper Prospect Satisfaction Index
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May 2018
MONTEREY, Calif. — BRP’s Can-Am dealerships were the top ranked brand in the newly released 2018 Pied Piper Prospect Satisfaction Index (PSI) U.S. UTV Industry Benchmarking Study. The study measured treatment of Utility Task Vehicle (UTV) shoppers who visited a dealership, with rankings by brand determined by the Pied Piper PSI process, which ties “mystery shopping” measurement and scoring to industry sales success. Kawasaki and Honda were ...
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MPN Magazine
CAN-AM Side-by-Side Dealers Ranked 1st by Pied Piper's 2018 ‘PSI for UTVs' Industry Study
May 2018
Pied Piper’s 2018 Prospect Satisfaction Index U.S. UTV Industry Benchmarking Study measured treatment of UTV shoppers who visited a dealership in-person, with rankings by brand determined by the Pied Piper PSI process, which ties mystery shopping measurement and scoring to industry sales success. Bombardier Recreational Products’ Can-Am dealerships were the top ranked brand, followed by Kawasaki and Honda ranked second and third, while Bobcat, ...
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