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Powersports Business
Study: Triumph dealers ranked No.1 for providing service appointments
June 2024
Triumph Motorcycles was ranked first of 27 powersports brands in Pied Piper’s 2024 PSI Service Telephone Effectiveness (STE) Study. The study measured the efficiency and quality of service telephone calls based on a customer’s objective of quickly and easily setting up a service appointment. Following the Triumph dealers in the rankings were dealers who service Harley-Davidson’s electric Livewire brand, BMW, Aprilia, and Polaris Off-Road.
“Well-run service departments focus on increasing customer loyalty, and the first service experience to drive that loyalty is a customer’s phone call to schedule an appointment. Powersports customers who find scheduling service difficult vote with their feet by moving to another dealership or independent shop, or even getting rid of their vehicle,” said Fran O’Hagan, Pied Piper CEO
