Powersports Business
Indian dealers top-ranked again in PSI study measuring website responses
April 2025
Polaris Inc’s Indian Motorcycle dealerships ranked highest in the 2025 Pied Piper PSI Internet Lead Effectiveness (ILE) Powersports Industry Study for the third time, measuring responsiveness to internet sales leads from dealership websites. Following Indian were Harley-Davidson, BMW, and BRP’s Can-Am off-road dealers.