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Rural Lifesytyle Dealer Study Ranks Motorcycle, UTV Dealers for Website Effectiveness

Rural Lifesytyle Dealer
Study Ranks Motorcycle, UTV Dealers for Website Effectiveness

September 2018

MONTEREY, Calif. — BMW motorcycle dealerships ranked highest in the 2018 Pied Piper PSI Internet Lead Effectiveness (ILE) Industry Study, which measured how motorcycle and UTV dealerships responded to customer inquiries received through dealership websites. Study rankings by brand were determined by the Pied Piper PSI process, which ties “mystery shopping” measurement and scoring to dealership sales success.

Dealerships selling Polaris’ Indian motorcycle brand were ranked second, followed by Ducati, Husqvarna, Triumph, Kawasaki and Yanmar. Brands which improved the most from year to year were Ducati, Kawasaki, Triumph, Indian and BMW. Brands suffering a decline from year to year were Harley-Davidson and Yamaha.

» View PDF of Article (3.33 MB) PDF Document

Tags: BMW Ducati OPE TriumphRural Lifestyle Dealer

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Printed: November 14, 2024

All information contained within these documents is based upon patent-pending and/or proprietary methodology belonging to or licensed by Pied Piper Management Company, LLC and usage is subject to the terms and conditions specified in the Retailer Participation and License Agreement or other Agreements. Your acceptance of this information implies your consent to keep its contents private. © 2024 Pied Piper Management Company, LLC.