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Pied Piper Ranks Dealer Service Telephone Effectiveness
September 2024
Serra Automotive was ranked first out of 20 auto dealer groups in Pied Piper’s 2024 PSI Service Telephone Effectiveness (STE) Study, which measured the efficiency and quality of service telephone calls from a customer’s objective of quickly and easily setting up a service appointment. Following Serra Automotive in the rankings were Napleton Automotive Group, Berkshire Hathaway Automotive and Group 1 Automotive.
“Successful service departments value customer loyalty, and a customer’s attempt to schedule service is the first interaction that fosters this loyalty,” said Fran O’Hagan, Pied Piper CEO. “Customers who encounter challenges when scheduling service may choose to go to a different dealership or independent repair shop, or they may decide to replace their vehicle as well as their dealership.”
