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Used Car News Pied Piper Ranks Dealer Service Telephone Effectiveness

Used Car News
Pied Piper Ranks Dealer Service Telephone Effectiveness
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September 2024

Serra Automotive was ranked first out of 20 auto dealer groups in Pied Piper’s 2024 PSI Service Telephone Effectiveness (STE) Study, which measured the efficiency and quality of service telephone calls from a customer’s objective of quickly and easily setting up a service appointment. Following Serra Automotive in the rankings were Napleton Automotive Group, Berkshire Hathaway Automotive and Group 1 Automotive. “Successful service departments ... Read More >

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Used Car News Study Focuses on Following Up on Leads

Used Car News
Study Focuses on Following Up on Leads
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March 2024

Infiniti dealerships were ranked highest according to the 2024 Pied Piper PSI Internet Lead Effectiveness Study, which measured responsiveness to customer internet leads coming though dealership websites. Following Infiniti were Volkswagen, Cadillac, Subaru, and Polestar. Pied Piper submitted mystery-shopper customer inquiries through the individual websites of 3,957 dealerships, asking a specific question about a vehicle in inventory, and ... Read More >

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Printed: November 23, 2024

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