Recent Press

 
Used Car News Subaru Tops Internet Lead Effectiveness Study

Used Car News
Subaru Tops Internet Lead Effectiveness Study

March 2025

Subaru dealerships ranked highest in the 2025 Pied Piper PSI Internet Lead Effectiveness Auto Industry Study, which measured responsiveness to internet sales leads coming through dealership websites. Following Subaru were Infiniti, Acura, Toyota and Lincoln.

Pied Piper submitted customer inquiries through the websites of 4,023 automobile dealerships representing all major brands. Each inquiry asked a specific question about a vehicle in inventory and included a customer name, email address, and local telephone number. Pied Piper then evaluated the speed and quality of dealership responses by email, telephone, text message and chat over the next 24 hours. ILE evaluation of a dealership consists of over 20 differently weighted measurements, based upon best practices that are mathematically most likely to generate sales, which combine to generate an overall ILE score ranging from 0 to 100.

» View PDF of Article (1.02 MB) PDF Document

Site Navigation
Printed: March 31, 2025

All information contained within these documents is based upon patent-pending and/or proprietary methodology belonging to or licensed by Pied Piper Management Company, LLC and usage is subject to the terms and conditions specified in the Retailer Participation and License Agreement or other Agreements. Your acceptance of this information implies your consent to keep its contents private. © 2025 Pied Piper Management Company, LLC.