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Subaru Tops Internet Lead Effectiveness Study
March 2025
Subaru dealerships ranked highest in the 2025 Pied Piper PSI Internet Lead Effectiveness Auto Industry Study, which measured responsiveness to internet sales leads coming through dealership websites. Following Subaru were Infiniti, Acura, Toyota and Lincoln.
Pied Piper submitted customer inquiries through the websites of 4,023 automobile dealerships representing all major brands. Each inquiry asked a specific question about a vehicle in inventory and included a customer name, email address, and local telephone number. Pied Piper then evaluated the speed and quality of dealership responses by email, telephone, text message and chat over the next 24 hours. ILE evaluation of a dealership consists of over 20 differently weighted measurements, based upon best practices that are mathematically most likely to generate sales, which combine to generate an overall ILE score ranging from 0 to 100.
