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Wards Auto Luxury-Brand Car Dealers Best in Internet Effectiveness, Study Says

Wards Auto
Luxury-Brand Car Dealers Best in Internet Effectiveness, Study Says

July 2019

Luxury-brand car dealerships take the top five top spots of the 2019 Pied Piper PSI Internet Lead Effectiveness Benchmarking Study.

The annual by-brand mystery shopping exercise uses various measurements to answer an essential question, “What happens when customers visit a dealer website and inquire about a vehicle?” says Pied Piper CEO Fran O’Hagan. 

Dealerships that field those leads the best – from responding quickly to answering a specific question about a vehicle in stock, to using good grammar and correct spelling when replying – are ranked accordingly.

BMW dealers led the pack this year, followed by Acura, Mercedes-Benz, Volvo and Audi.

» View PDF of Article (5.37 MB) PDF Document

Tags: Acura BMW car dealership customer loyalty dealership facility audits dealership internet lead response dealership ratings internet mystery shopping internet secret shopping Mercedes-BenzWards Auto

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Printed: November 21, 2024

All information contained within these documents is based upon patent-pending and/or proprietary methodology belonging to or licensed by Pied Piper Management Company, LLC and usage is subject to the terms and conditions specified in the Retailer Participation and License Agreement or other Agreements. Your acceptance of this information implies your consent to keep its contents private. © 2024 Pied Piper Management Company, LLC.