Wards Auto
Caught in the Web: Top dealership performers respond to web leads in 30 minutes or less.
October 2023
Mystery shoppers found large car dealership groups overall outperformed smaller counterpart stores in internet lead responsiveness, according to a new study.
Napleton Auto Group ranked highest among 17 national groups evaluated in the 2023 Pied Piper Internet Lead Effectiveness Study.
Drawing from mystery shopping data, the consultancy measures the handling of internet leads coming though dealership websites.
Tied for second were Penske Automotive Group and Herb Chambers Auto Group.