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Wards Auto Caught in the Web: Top dealership performers respond to web leads in 30 minutes or less.

Wards Auto
Caught in the Web: Top dealership performers respond to web leads in 30 minutes or less.
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October 2023

Mystery shoppers found large car dealership groups overall outperformed smaller counterpart stores in internet lead responsiveness, according to a new study. Napleton Auto Group ranked highest among 17 national groups evaluated in the 2023 Pied Piper Internet Lead Effectiveness Study. Drawing from mystery shopping data, the consultancy measures the handling of internet leads coming though dealership websites. Tied for second were Penske ... Read More >

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Tags: dealership internet lead response Digital Retail Greenway Herb Chambers internet mystery shopping internet secret shopping Lithia Napleton Auto Penske Wards Auto
Auto Remarketing Study finds Napleton tops auto groups in responding to website customers

Auto Remarketing
Study finds Napleton tops auto groups in responding to website customers

September 2023

Napleton Auto Group ranked as the dealer group most responsive to Internet leads, according to research by Pied Piper. The 2023 Pied Piper PSI Internet Lead Effectiveness Study showed Napleton at the top of the list for the second consecutive year, ahead of Penske Automotive Group and Herb Chambers Auto Group, which tied for second. Napleton's average score of 83 out of 100 was a nine-point improvement over the 2022 study. The study of 17 ... Read More >

» View PDF of Article (1.22 MB) PDF Document

Tags: dealership internet lead response Digital Retail Greenway Herb Chambers internet mystery shopping internet secret shopping Lithia Napleton Auto Penske Auto Remarketing
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Printed: November 21, 2024

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