Digital Dealer
Napleton Tops Study in Responding to Internet Leads
May 2024
For a third year in a row, the Napleton Auto Group dealerships topped in response to following internet leads. The 2024 Pied Piper PSI Internet Lead Effectiveness (ILE) Study measured responsiveness to internet leads coming though dealer websites among 18 of the largest auto dealer groups. Following Napleton were Berkshire Hathaway, Herb Chambers, Ken Garff, and Ken Ganley dealer groups. Dealer groups with the greatest improvement were Ganley, ...
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Auto Remarketing
Napleton again leads dealer groups in responding to internet leads
May 2024
Some things never change. One of those, it seems, is Napleton Auto Group’s position as the dealership group most responsive to internet leads. Pied Piper’s 2024 PSI Internet Lead Effectiveness Study, which measures responsiveness to internet leads coming though dealer websites, shows Napleton at the top of the list for the third consecutive year by a wide margin. Napleton, which operates more than 80 dealerships in seven states, posted an ...
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Wards Auto
Auto Dealer Trifecta: Email, Text, Phone Online Shoppers
May 2024
One of the most effective devices for selling vehicles was invented nearly 150 years ago. It’s the telephone. Sure, early phones were nothing like today’s multifunctional smartphones. But a dealership’s response to a digital sales lead should include phoning the customer. So says Fran O’Hagan, CEO of Pied Piper, a consultancy that uses mystery shopping to rank dealerships’ internet effectiveness, particularly the rapidity of responding to ...
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Press Release: NAPLETON AUTO GROUP RANKED HIGHEST IN 2024 AUTO INDUSTRY STUDY MEASURING RESPONSE TO WEBSITE CUSTOMERS
Eighteen Auto Dealer Groups Measured: Berkshire Hathaway ranked second, Herb Chambers and Ken Garff tied for third
May 2024
Monterey, California – May 6, 2024 – Napleton Auto Group dealerships were ranked highest out of eighteen of the largest auto dealer groups for the third year in a row according to the 2024 Pied Piper PSI® Internet Lead Effectiveness® (ILE®) Study, which measured responsiveness to internet leads coming though dealer websites. Following Napleton were Berkshire Hathaway, Herb Chambers, Ken Garff, and Ganley dealer groups. Pied Piper submitted ...
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DEALERNEWS
2024 ILE Reveals Shocking Results – Dealers Leaving Business on the Table
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May 2024
"Three out of ten powersports customers who inquire about a vehicle will be ghosted by the dealership," said Fran O'Hagan.
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Dealernews
DEALER RESPONSE RATES DOWN!
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April 2024
“The powersports industry is facing some tough conditions following COVID,” concedes Pied Piper CEO Fran O’Hagan as a preface to the 2024 Pied Piper PSI Internet Lead Effectiveness (ILE) Study which measured responsiveness to Internet leads coming though powersports dealership websites. “But for many brands, dealership web response behaviors have deteriorated. Why? It’s not malicious. There aren’t many powersports principals or GMs who would ...
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Revzilla – Common Tread
Study rates motorcycle dealers' response to customer inquiries
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April 2024
Say you're shopping for a new ride and, like most people in 2024, you're searching online. You spot a motorcycle that interests you at a dealership, fill out the contact form on the dealer website with your e-mail address and phone number, and ask a question. What are the odds you'll get a response? The most recent test by a California-based consulting group found that 43% of powersports dealers won't send a personalized response to your ...
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Powersports Business
Indian Motorcycle dealers ranked highest in study measuring website responses
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April 2024
According to the 2024 Pied Piper PSI Internet Lead Effectiveness (ILE) Study, which measured responsiveness to internet leads coming through powersports dealership websites, Indian motorcycle dealerships ranked highest. Following Indian were Harley-Davidson, Polaris Off-Road, Triumph, and BMW. Pied Piper submitted mystery-shopper customer inquiries through the individual websites of 3,718 powersports dealerships, asking a specific question about ...
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Motorcycle Powersports News
Indian Motorcycle Dealers Ranked Highest in 2024 Pied Piper Internet Lead Effectiveness Study
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April 2024
Polaris Inc.’s Indian Motorcycle dealerships were ranked highest according to the 2024 Pied Piper PSI Internet Lead Effectiveness (ILE) Study, which measured responsiveness to internet leads coming though powersports dealership websites. Following Indian were Harley-Davidson, Polaris Off-Road, Triumph and BMW. Pied Piper submitted mystery-shopper customer inquiries through the individual websites of 3,718 powersports dealerships, asking a ...
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Press Release: INDIAN MOTORCYCLE DEALERS RANKED HIGHEST IN 2024 INDUSTRY STUDY MEASURING RESPONSE TO WEBSITE CUSTOMERS
Industry's average performance declined: Increased use of texting was offset by lower speed and quality of email and phone responses
April 2024
Monterey, California – April 8, 2024 – Polaris Inc’s Indian motorcycle dealerships were ranked highest according to the 2024 Pied Piper PSI® Internet Lead Effectiveness® (ILE®) Study, which measured responsiveness to internet leads coming though powersports dealership websites. Following Indian were Harley-Davidson, Polaris Off-Road, Triumph, and BMW. Pied Piper submitted mystery-shopper customer inquiries through the individual websites of ...
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