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Automotive News First Shift
M-B Tops “Mystery Survey”
March 2018
For the eighth year, Pied Piper measures how every brand’s dealers respond to customer inquiries through dealer websites. Read More >
Automotive News
Mercedes-Benz stores take first in online response study
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March 2018
Mercedes-Benz dealerships took the No. 1 slot in an online lead-responsiveness study, displacing two-time consecutive champ Porsche, Pied Piper Management Co. said Monday. The eighth annual Pied Piper Prospect Satisfaction Index Internet Lead Effectiveness Benchmarking Study, conducted through secret shoppers between April 2017 and March, measures the response time and quality of 17,391 U.S. dealerships to customer queries received through the ... Read More >
Wards Auto
Dealership Internet Effectiveness Has Long Way to Go
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March 2017
Before Porsche gets up and accepts an award for the auto brand with the most Internet-effective dealerships, here’s a qualifier: It could have done better. So could virtually all the brands on the Pied Piper’s annual Internet Lead Effectiveness Benchmarking Study, says Fran O’Hagan, the consultancy’s president and CEO. The company measures and indexes how dealerships by brand respond to mystery shopping inquiries received through a store’s ... Read More >
Automotive News First Shift
Porsche Dealers Treat Customers Best when Responding to On-Line Questions
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March 2017
For the seventh year, Pied Piper measures how every brand’s dealers respond to customer inquiries through dealer websites. Pied Piper's annual study sent 18,000 mystery shoppers on-line to dealerships nationwide to see how effectively salespeople respond. Read More >
Automotive News
Porsche stores repeat atop online response study
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March 2017
Porsche dealerships earned the top spot in Pied Piper's annual online lead-responsiveness study for the second year in a row, despite scoring three points lower than last year. The auto industry's overall performance for effective lead response has not improved in five years. Porsche dealerships earned the top spot in an online lead-responsiveness study for the second year in a row, despite scoring three points lower than last year, Pied Piper ... Read More >
Canadian Auto Dealer
Porsche ranks first in customer response study
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March 2016
Porsche dealers beat other brands when it comes to responding to online customer inquiries, found a U.S. study. The brand topped the 2016 Pied Piper PSI Internet Lead Effectiveness Benchmarking study, which measures how auto dealers responded to customer inquiries received online. BMW and MINI dealerships were deemed the most improved brands compared to the previous year, said Pied Piper Management LLC, the company behind the study. But ... Read More >
Edmunds
Porsche Dealerships Are Tops in Fielding Online Customer Queries, Study Says
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March 2016
MONTEREY, California— Porsche dealerships grabbed the top spot in a new study that measured how auto dealerships responded to online queries by car shoppers. Lexus dealerships took the 2nd spot in the study, followed by BMW. The annual Pied Piper Prospect Satisfaction Index Internet Lead Effectiveness Benchmarking Study looked at online responsiveness of 18,551 dealerships nationwide. The study was conducted between September 2015 and March ... Read More >
Automotive News First Shift
Porsche, Lexus and BMW ranked highest for responding to customer internet leads
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March 2016
For the sixth year, Pied Piper measures how every brand’s dealers respond to customer internet inquiries. Pied Piper's annual study sent thousands of mystery shoppers on-line to dealerships nationwide to see how effectively salespeople respond. Read More >
Wards Auto
Study Shows ‘Great Variability' in How Auto Dealers Field e-Leads
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March 2016
It’s a given today that customer Internet inquiries are important to vehicle sales. That’s why there’s an element of mystery to the results of a mystery-shopping study on how well dealerships handle online leads. The industry average performance hasn’t increased in the past three years. It even dropped slightly this year, with 21 of 33 brands declining. That’s according to the latest 2016 Pied Piper PSI Internet Lead Effectiveness Benchmarking ... Read More >
Automotive News
Porsche tops Lexus in study of online responses
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March 2016
Providing additional information for vehicles of interest and being well above the industry for answering questions from consumers online helped Porsche replace Lexus in the top spot in a dealership study released today. Lexus ranked second in this year’s study after taking the top spot in 2014 and 2015. Ford, the top scoring non-luxury brand in 2016, has also performed above the industry average for the past three years. The sixth annual Pied ... Read More >
