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Recent Press - Dealership
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Motorcycle Product News
BMW Top Ranked for Response to Motorcycle Customer Internet Inquiries, Reports Pied Piper PSI Survey
October 2017
Fran O’Hagan of Pied Piper says they have been publishing “In-Dealership” PSI studies for the motorcycle industry more than 10 years, but 2017 is only the second year for PSI-ILE (Internet Lead Effectiveness) for the motorcycle industry, where they measure dealer response to customer inquiries to a dealer’s website. He says this part of the business is a BIG DEAL, and becoming bigger every day, but it’s a challenge to get right. Dealers say ... Read More >
Powersports Business
Exhaustive web leads study released. Pied Piper: BMW dealers have best responses to web leads
September 2017
The good news? A recent study shows that U.S. motorcycle dealerships responded to customer web inquiries within 24 hours 91 percent of the time in 2017. Back in 2013 that same measurement was 72 percent of the time, and in 2008 it was only 30 percent of the time. However, less good news is the fact that about half of the time, today’s motorcycle customers receive only an automated response acknowledging their inquiry, and then receive no ... Read More >
Wards Auto
Why Dealership Showroom Staffers Should Follow Sales Process
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July 2017
Successful car salespeople regularly follow established sales processes, says Fran O’Hagan, president and CEO of Pied Piper Management, a consulting firm that mystery shops dealerships to determine showroom effectiveness. Dealers themselves, not automakers, should establish those processes. And it shouldn’t be optional for staffers to follow them or not, he says. For the second year, Nissan’s Infiniti brand dealerships ranked highest in the 2017 ... Read More >
Automotive News
Infiniti tops sales-prospects survey
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July 2017
Infiniti secured the top spot in a study on prospect satisfaction with dealerships for the second consecutive year. The study, released Monday, measures how effectively each brand’s dealerships sell when car shoppers visit the stores. The 2017 Pied Piper Prospect Satisfaction Index is based on how dealerships treated mystery shoppers who visited 5,289 stores in the U.S. between July 2016 and June 2017. The study is conducted by Pied Piper ... Read More >
Powersports Business
BMW dealers rank No. 1 in prospect study
May 2017
Prospect Satisfaction Index reveals in-dealership treatment of U.S. motorcycle shoppers BMW motorcycle dealerships were the top ranked brand in the newly released 2017 Pied Piper Prospect Satisfaction Index U.S. Motorcycle Industry Benchmarking Study. The study measured treatment of motorcycle shoppers who visited a dealership, with rankings by brand determined by the Pied Piper PSI process, which ties “mystery shopping” measurement and scoring ... Read More >
Motorcycle Product News
BMW Tops this Year's Pied Piper Benchmarking Study
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May 2017
BMW motorcycle dealerships were the top ranked brand in the newly released 2017 Pied Piper Prospect Satisfaction Index (PSI) U.S. Motorcycle Industry Benchmarking Study. The study measured treatment of motorcycle shoppers who visited a dealership, with rankings by brand determined by the Pied Piper PSI process, which ties “mystery shopping” measurement and scoring to industry sales success. Harley-Davidson dealers were ranked second, while ... Read More >
Dealernews
BMW Motorrad Dealers top Pied Piper mystery shopping report
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May 2017
MONTEREY, CA – BMW Motorrad dealerships are tops among mystery shoppers in Pied Piper’s 2017 Prospect Satisfaction Index survey. Harley-Davidson Dealers were ranked second on the 2017 report, and Indian Motorcycle and Ducati tied for third. The annual study measures treatment of shoppers who visit a dealership. The researchers tie scoring results with a brand’s sales success. Performance for the 2017 ranking varied considerably from brand to ... Read More >
Ultimate Motorcycling
BMW Motorcycle Dealerships Ranked Highest In 2017 Pied Piper Satisfaction Study
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May 2017
The Pied Piper Management Company LLC released today the results from its annual industry bench-marking study that measures how effectively U.S. motorcycle dealerships transition a shopper into a customer. The study—in its 11th-straight year—measures the treatment of shoppers who visit the dealerships, tying in mystery shoppers and dealership sales success. BMW motorcycle dealerships claimed first place in the 2017 Pied Piper Prospect ... Read More >
Motorcycle & Powersport News
BMW And Honda Ranked Highest For Response To Internet Inquiries, Says New Pied Piper Survey
September 2016
BMW and Honda dealerships ranked highest in the 2016 Pied Piper PSI Internet Lead Effectiveness (ILE) Motorcycle Industry Study, which measured how motorcycle dealerships responded to customer inquiries received through dealership websites. Study rankings by brand were determined by the Pied Piper PSI process, which ties “mystery shopping” measurement and scoring to dealership sales success. Pied Piper sent customer inquiries through the ... Read More >
Powersports Business
BMW, Honda dealers respond quickly to internet inquiries
September 2016
Pied Piper’s inaugural internet study finds 6 in 10 shoppers received no answer BMW and Honda dealerships ranked highest in the 2016 Pied Piper PSI Internet Lead Effectiveness Motorcycle Industry Study, which measured how motorcycle dealerships responded to customer inquiries received through dealership websites. Study rankings by brand were determined by the Pied Piper PSI process, which ties mystery shopping measurement and scoring to ... Read More >
