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Rural Lifestyle Dealer
Mahindra Dealers Ranked Best in 2024 Internet Lead Effectiveness Study
February 2024
Mahindra dealerships ranked highest in the recently released 2024 Pied Piper PSI Internet Lead Effectiveness (ILE) Compact Tractor Industry Study, which measured responsiveness to internet leads coming through dealership websites. Following Mahindra were dealers selling Kubota, Kioti, TYM and John Deere. Pied Piper submitted customer inquiries through the individual websites of 607 dealerships representing all major compact tractor brands in the ... Read More >
Rural Lifestyle Dealer
Deere Dealers Rank First in Responding to Website Customers
February 2023
John Deere dealerships ranked highest in the 2023 Pied Piper PSI Internet Lead Effectiveness (ILE) Compact Tractor Industry Study, which measured responsiveness to Internet leads coming through dealership websites - behaviors tied directly to retail sales success. Dealers selling Kubota, Mahindra and Yanmar tied for second, followed by LS Tractor and TYM, which were included in the study for the first time. "Quick response to web customers is ... Read More >
Rural Lifestyle Dealer
Compact Tractor Dealers Ignore Two-Thirds of Potential Website Customers
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February 2022
Dealers selling CNH's New Holland compact tractors ranked highest in responsiveness to Internet leads from dealership websites, according to the 2022 Pied Piper PSI Internet Lead Effectiveness (ILE) survey released today. AGCO's Massey Ferguson brand and Mahindra were tied for second, followed by John Deere and Kubota. However, even among the top brands, the overall responsiveness of the compact tractor industry to customer queries to dealer ... Read More >
Rural Lifestyle Dealer
Pied Piper Releases 2021 PSI Internet Lead Effectiveness Study Results
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May 2021
To complete the 2021 ILE study, Pied Piper submitted customer inquiries through the individual websites of 6,407 dealerships between July 2020 and March 2021, asking a question about a vehicle in inventory, and providing a customer name, email address and local telephone number. Pied Piper then evaluated how the dealerships responded by email, telephone and text message over the next 24 hours. Twenty different measurements generate dealership ILE ... Read More >
RURAL LIFESTYLE DEALER
BRP'S Can-Am UTV/Side-by-Side Dealers Earn Top Ranking by 2020 Pied Piper Study
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September 2020
Monterey, Calif. - COVID-19 drove industrywide changes in dealership sales behaviors, but for the third year in a row, BRP's Can-Am dealerships were the top ranked UTV brand, reports the newly released 2020 Pied Piper Prospect Satisfaction Index (PSI) U.S. UTV Industry Study. The study measured in-person treatment of Utility Task Vehicle (UTV) shoppers who visited a dealership between April and August 2020, reflecting the impact of COVID-19 on ... Read More >
RURAL LIFESTYLE DEALER
Boost Sales by Capitalizing on Digital Customers
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June 2020
Fran O'Hagan is on a mission. The president of Pied Piper Management Company —a group that helps brands, manufacturers and dealers improve their retail experience — has been working for more than a decade to determine the behaviors that turn shoppers into buyers. "When we enter an industry for the first time, we do the math to measure what steps actually drive sales at the dealership," O'Hagan says. But his company's research doesn't stop at ... Read More >
RURAL LIFESTYLE DEALER
Pied Piper PSI Releases 2020 Rankings for UTV and Motorcycle Dealership Responses to Web Customers
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May 2020
Monterey, Calif. - Harley-Davidson dealerships ranked highest in the 2020 Pied Piper PSI Internet Lead Effectiveness (ILE) Industry Study, which answers the question, "What happens when motorcycle or UTV customers visit a dealer website and inquire about a vehicle?" Dealerships selling Indian motorcycles were ranked second. The study was completed before the appearance of the coronavirus pandemic, but in the aftermath of the pandemic dealer ... Read More >
Rural Lifestyle Dealer
BRP's Can-Am UTV/Side-By-Side Dealers Ranked #1 by 2019 Pied Piper Prospect Satisfaction Index
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September 2019
For the second year in a row, BRP’s Can-Am dealerships were the top ranked brand, reports the newly released 2019 Pied Piper Prospect Satisfaction Index (PSI) U.S. UTV Industry Benchmarking Study. The study measured in-person treatment of Utility Task Vehicle (UTV) shoppers who visited a dealership. Rankings by brand were determined by the Pied Piper PSI process, which ties “mystery shopping” measurement and scoring of dealership behaviors to ... Read More >
Rural Lifestyle Dealer
Responding to Website Leads: How Do Dealers Perform?
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May 2019
Harley-Davidson dealerships ranked highest in the 2019 Pied Piper PSI Internet Lead Effectiveness (ILE) Industry Study, which answers the question, “What happens when UTV or motorcycle customers visit a dealer website and inquire about a vehicle?” OPE dealers scored below the industry average and three rural equipment brands, Bobcat, Kubota and Husqvarna, had the biggest declines compared with the 2018 survey. Among the 32 motorcycle and OPE ... Read More >
Rural Lifesytyle Dealer
Study Ranks Motorcycle, UTV Dealers for Website Effectiveness
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September 2018
MONTEREY, Calif. — BMW motorcycle dealerships ranked highest in the 2018 Pied Piper PSI Internet Lead Effectiveness (ILE) Industry Study, which measured how motorcycle and UTV dealerships responded to customer inquiries received through dealership websites. Study rankings by brand were determined by the Pied Piper PSI process, which ties “mystery shopping” measurement and scoring to dealership sales success. Dealerships selling Polaris’ Indian ... Read More >
