The Car Connection
Are Dealers Doing a Better Job Satisfying Customers?
July 2008
Significantly, those brands which have been able to grow sales also have dealers who are more likely to satisfy shoppers.
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Motor Trend
Car Shopping? Study rates best, worst automaker dealers
July 2008
When it comes to getting new wheels, not all brands offer such an unpleasant shopping experience - - and according to a new study, overall industry's treatment of buyers is actually starting to improve.
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Auto Remarketing
Dealers Improving Shopper Satisfaction Levels
July 2008
If a recent study is any indication, consumers are more pleased with the way they have been treaded by dealers than they were just one year ago.
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Hyundai Dealer Newsletter
Are Your Sales Associates Selling Too Hard… or Not Hard Enough?
October 2007
"The customer is king" is the oldest and truest cliché in the book. Before a stranger becomes a customer, however, he or she is first a prospect. 75% to 90% of all motor vehicle shoppers don't buy the same day they first visit a dealership. So when it comes to your bottom line, that makes prospect satisfaction at least as important as customer satisfaction.
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Dealer Marketing Magazine
Is it Possible to Turn More Shoppers into Buyers?
September 2007
The Pied Piper Prospect Satisfaction Index (www.piedpiperpsi.com) is one source for dealers who wish to see how their sales process effectiveness stacks-up against the national average for other same brand dealerships.
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Ward's Dealer Business
Dealership Myth Is Debunked
August 2007
Pushy car salespeople are more fiction than fact, according to a study that challenges many of the negative stereotypes in the auto industry. Pied Piper Management Co.'s Prospect Satisfaction Index measures how well shoppers are treated at the dealership.
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American International Auto Dealers Association
Acura Dealerships Rank Highest in Prospect Satisfaction
August 2007
Acura dealerships ranked highest in the newly released 2007 Pied Piper Prospect Satisfaction Index
℠ Auto Industry Study, an industry-first study that measures how consumers are treated when shopping for a new car, SUV or truck. The independent study evaluated and benchmarked shopping experiences at 1,592 dealerships nationwide, representing all major brands.
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New Jersey Star Ledger
Ann M. Job - Wheel Woman: The customer satisfaction guessing game
August 2007
Last week a new survey debuted attempting to gauge how satisfied car-shopping consumers are when they visit various dealerships. The report by Pied Piper Management is new and surveyed shoppers, not necessarily buyers, at some 1,600 dealerships. Pied Piper dug up some intriguing tidbits.
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Automotive News
Study: Brands can fare better with buyers than with prospects
July 2007
Several vehicle brands that score well on measures of sales satisfaction do a below-average job of appealing to prospective buyers, a new market research study concludes.
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San Jose Mercury News
Car showroom satisfaction: Survey rates how well car dealers treat shoppers
July 2007
In an innovative study that evaluates how well car shoppers – not buyers – are treated in showrooms, Acura, Land Rover and Saturn dealers came out on top.
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