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Recent Press - Dealership Experience (Page 14)
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TheDetroitBureau.com
Mercedes-Benz on top of shopping survey: Study finds many makers losing frustrated customers.
July 2009
A happy customer, it's been said, is a repeat customer. Yet a surprising number of automakers and their dealers seem to almost go out of their way to frustrate potential buyers, sending them scampering over to the competition. That's a key finding of the Prospect Satisfaction Index, an annual study by the California research firm, Pied Piper. It reveals that Mercedes-Benz dealerships ranked highest in the newly released 2009 PSI, which looks at ... Read More >
Forbes.com
America's Best Auto Dealerships: Luxury brands offer a better experience in the showroom
July 2009
It's partly the cars that keeps customers coming, sure, but it's also the experience those customers have in the showroom. While General Motors and Chrysler are closing roughly 1,100 and 800 dealerships nationwide, respectively (and surviving dealerships conjure ways to attract their customers), Jaguar joins several other luxury brands in shining through the recession's haze. Mercedes-Benz, Lexus and Jaguar are the top three brands when it comes ... Read More >
Press Release: 2009 Pied Piper PSI U.S. Auto Industry Benchmarking Study
Mercedes-Benz, Lexus and Jaguar ranked highest in 2009
July 2009
Mercedes-Benz dealerships ranked highest in the newly released 2009 Pied Piper Prospect Satisfaction Index® (PSI) U.S. Auto Industry Study, one of a series of unique national benchmarking studies that measure how consumers are treated when shopping for a new car, motorcycle, RV or boat. Following Mercedes-Benz were Lexus, Jaguar, Saturn and Land Rover. The independent study sent 3,531 hired anonymous “mystery shoppers” into auto dealerships ... Read More >
Cycle World
Ups & Downs: Up to Pied Piper PSI
July 2009
Up to customer service, for showing us that dealers care in the Pied Piper Prospect Satisfaction Index (PSI) U.S. Motorcycle Industry Study. The independent study sent more than 2000 anonymous “mystery shoppers” into motorcycle dealerships across the U.S. to observe and determine how customers are treated when shopping for a motorcycle. “For the motorcycle industry as a whole, the 2009 PSI results showed widespread improvement in the way ... Read More >
Road Racing World.com
Ducati Gains Market Share In United States
May 2009
New Dealership Openings and Highest Ranking in Prospect Satisfaction Index® Contribute to Company Success Nationwide Cupertino, Calif. (May 20, 2009) – Ducati North America is delighted to announce a significant boost in market share across the United States for the first quarter of 2009. Despite adverse market conditions and a drying up of consumer credit, Ducati is attracting a bigger share of the market than ever before. "Ducati has come a ... Read More >
Las Vegas Sun
Ducati grows U.S. business by better relating to customers
May 2009
Ducati has been the fastest-growing motorcycle brand in the United States for the past five years, but it was by no means an immediate success. The company changed almost everything about itself, from the models it imports to the distribution of dealerships. It focused more on boutique, specialized dealerships and removed itself from the big multibrand dealerships that sell product, but don't sell brand. Because Ducati is a niche product, Lock ... Read More >
Motorcycle.com
Duc dealers first in customer treatment - Study ranks dealerships on helping prospective customers
May 2009
A recent study gave Ducati dealers the highest ranking among U.S. dealerships for how they treat their customers. Read More >
PowerSports Business
Survey: Retail sales practices improving for most brands
May 2009
Compared to last year, the motorcycle sales department staff is more likely to introduce themselves to clients and ask follow-up questions, not to mention encourage consumers to sit on a bike. However, they are less likely to inform the consumer about financing options, discuss the bike's unique features and how those compare to the competition, and less likely to provide visual aids, like brochures. Those are some of the key findings from a ... Read More >
Motorcycle Product News
Pied Piper Releases Customer Satisfaction Study
May 2009
Ducati dealerships ranked highest in the newly released 2009 Pied Piper Prospect Satisfaction Index U.S. Motorcycle Industry Study, which measures how consumers are treated when shopping for a new motorcycle. Read More >
Dealernews
Pied Piper Study: Customer Service Improves
May 2009
Motorcycle salespeople on average asked prospective customers for their contact information only 45 percent of the time during a recent nine-month period, according to the 2009 Pied Piper Prospect Satisfaction Index study. Sounds bad, right? But it's actually an improvement over the previous year's study in which salespeople asked only 38 percent of time. Dealership staff members seem to be improving in other areas as well, the study reported. Read More >
