Automotive News First Shift
Tesla tops EV mystery-shopper study
March 2019
Pied Piper ranked 19 brands to measure how effectively each brand’s retailers helped EV shoppers become buyers.
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INSIDE EVs
Tesla, BMW & Nissan Stores Top Ranked As Most Helpful To EV Buyers
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March 2019
According to the latest 2019 Pied Piper “PSI® for EVs” U.S. Auto Industry Benchmarking Study, Tesla‘s dealerships (in the case of Tesla there are no dealers but stores/galleries) were ranked highest in terms of being most helpful to customers interested in plug-in electric cars. Tesla scored 118 points (18 over industry average), which is interesting especially because the brand was last in the general 2018 Pied Piper Prospect Satisfaction ...
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Press Release: TESLA, BMW AND NISSAN DEALERSHIPS RANKED HIGHEST BY PIED PIPER “PSI(R) FOR EVs” STUDY
Industry Benchmarking Study Measured Treatment of Electric Vehicle Shoppers
March 2019
Monterey, California – March 4, 2019 – Tesla dealerships were ranked highest in the newly released 2019 Pied Piper “PSI® for EVs” U.S. Auto Industry Benchmarking Study, which measured treatment of electric vehicle (EV) shoppers. BMW and Nissan dealerships were ranked second and third respectively. For 13 years Pied Piper has used the Prospect Satisfaction Index® (PSI®) process, which ties “mystery shopping” measurement and scoring to industry ...
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Powersports Business
Customer internet queries get best response from BMW dealers: Pied Piper PSI study
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October 2018
BMW motorcycle dealerships ranked highest in the 2018 Pied Piper PSI Internet Lead Effectiveness (ILE) Industry Study, which measured how motorcycle and UTV dealerships responded to customer inquiries received through dealership websites. Study rankings by brand were determined by the Pied Piper PSI process, which ties “mystery shopping” measurement and scoring to dealership sales success. Dealerships selling Polaris’ Indian motorcycle brand ...
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Outdoor Power Equipment
Pied Piper releases PSI Internet Lead Effectiveness industry study
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September 2018
BMW motorcycle dealerships ranked highest in the 2018 Pied Piper PSI Internet Lead Effectiveness (ILE) industry study, which measured how motorcycle and UTV dealerships responded to customer inquiries received through dealership websites. Study rankings by brand were determined by the Pied Piper PSI process, which ties “mystery shopping” measurement and scoring to dealership sales success. Dealerships selling Polaris’ Indian motorcycle brand ...
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Rural Lifesytyle Dealer
Study Ranks Motorcycle, UTV Dealers for Website Effectiveness
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September 2018
MONTEREY, Calif. — BMW motorcycle dealerships ranked highest in the 2018 Pied Piper PSI Internet Lead Effectiveness (ILE) Industry Study, which measured how motorcycle and UTV dealerships responded to customer inquiries received through dealership websites. Study rankings by brand were determined by the Pied Piper PSI process, which ties “mystery shopping” measurement and scoring to dealership sales success. Dealerships selling Polaris’ Indian ...
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MPN Magazine
Pied Piper Ranks Motorcycle, UTV Dealerships Response to Internet Inquiries
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September 2018
BMW motorcycle dealerships ranked highest in the 2018 Pied Piper PSI Internet Lead Effectiveness Industry Study, which measured how motorcycle and UTV dealerships responded to customer inquiries received through dealership websites. Study rankings by brand were determined by the Pied Piper PSI process, which ties “mystery shopping” measurement and scoring to dealership sales success. Dealerships selling Polaris’ Indian motorcycle brand were ...
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Press Release: BMW TOP RANKED FOR RESPONSE TO MOTORCYCLE CUSTOMER INTERNET INQUIRIES, REPORTS PIED PIPER PSI(R)
Industrywide: Half of customers received no personal response within 24 hours
September 2017
Monterey, California, USA – September 11, 2017 – BMW motorcycle dealerships ranked highest in the 2017 Pied Piper PSI® Internet Lead Effectiveness® (ILE®) Motorcycle Industry Study, which measured how dealerships responded to customer inquiries received through dealership websites. Study rankings by brand were determined by the Pied Piper PSI process, which ties “mystery shopping” measurement and scoring to dealership sales success. Pied Piper ...
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Automotive News
Infiniti tops sales-prospects survey
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July 2017
Infiniti secured the top spot in a study on prospect satisfaction with dealerships for the second consecutive year. The study, released Monday, measures how effectively each brand’s dealerships sell when car shoppers visit the stores. The 2017 Pied Piper Prospect Satisfaction Index is based on how dealerships treated mystery shoppers who visited 5,289 stores in the U.S. between July 2016 and June 2017. The study is conducted by Pied Piper ...
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Press Release: BMW MOTORCYCLE DEALERS RANKED FIRST BY 2017 PIED PIPER PROSPECT SATISFACTION INDEX(R) (PSI(R))
11th annual industry benchmarking study measures in-dealership treatment of U.S. motorcycle shoppers
May 2017
Monterey, California, USA – May 1, 2017 – BMW motorcycle dealerships were the top ranked brand in the newly released 2017 Pied Piper Prospect Satisfaction Index® (PSI®) U.S. Motorcycle Industry Benchmarking Study. The study measured treatment of motorcycle shoppers who visited a dealership, with rankings by brand determined by the Pied Piper PSI process, which ties “mystery shopping” measurement and scoring to industry sales success. ...
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