Powersports Business Blog
Should You Question Your Best Salesperson's Priorities?
March 2010
Every dealership has a top-performing salesperson, selling more motorcycles than anyone else; maybe selling more than two or three other salespeople combined. We know that between seven and nine out of ten new motorcycle shoppers walk back out the door without buying, and ironically your best salesperson may drive more of these potential customers away from your dealership than anyone else.
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Powersports Business
Indirectly, a Huge Bonus - Cycles 128 from Beverly, Massachusetts<br>Top Customer Service Tools of the Trade: Using Pied Piper PSI to Identify and Learn from 'Elite' Dealerships
March 2010
Powersports Business approached three companies: Yamaha Motor Corp, American Suzuki Motor Corp and Pied Piper Management Co to identify ‘elite' dealerships nationwide, and to find out what these elite dealerships do differently. While both Yamaha and Suzuki shared data from traditional customer satisfaction surveys used to measure dealership performance, Pied Piper shared data gathered from PSI “mystery shoppers,” who act as fact gatherers to ...
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Powersports Business
Patience is a Virtue in Customer Service - Delano Sport Center from Delano, Minnesota<br>Top Customer Service Tools of the Trade: Using Pied Piper PSI to Identify and Learn from 'Elite' Dealerships
March 2010
Powersports Business approached three companies: Yamaha Motor Corp, American Suzuki Motor Corp and Pied Piper Management Co to identify ‘elite' dealerships nationwide, and to find out what these elite dealerships do differently. While both Yamaha and Suzuki shared data from traditional customer satisfaction surveys used to measure dealership performance, Pied Piper shared data gathered from PSI “mystery shoppers,” who act as fact gatherers to ...
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Powersports Business
No Predetermined Ideas - Hayden Honda from Kendallville, Indiana<br>Top Customer Service Tools of the Trade: Using Pied Piper PSI to Identify and Learn from 'Elite' Dealerships
March 2010
Powersports Business approached three companies: Yamaha Motor Corp, American Suzuki Motor Corp and Pied Piper Management Co to identify ‘elite' dealerships nationwide, and to find out what these elite dealerships do differently. While both Yamaha and Suzuki shared data from traditional customer satisfaction surveys used to measure dealership performance, Pied Piper shared data gathered from PSI “mystery shoppers,” who act as fact gatherers to ...
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Powersports Business
Test Rides: It Works - Kissell Motorsports, from State College, Pennsylvania<br>Top Customer Service Tools of the Trade: Using Pied Piper PSI to Identify and Learn from 'Elite' Dealerships
March 2010
Powersports Business approached three companies: Yamaha Motor Corp, American Suzuki Motor Corp and Pied Piper Management Co to identify ‘elite' dealerships nationwide, and to find out what these elite dealerships do differently. While both Yamaha and Suzuki shared data from traditional customer satisfaction surveys used to measure dealership performance, Pied Piper shared data gathered from PSI “mystery shoppers,” who act as fact gatherers to ...
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Powersports Business Blog
Do Customers Always Know Best
February 2010
Henry Ford once said, "If I had asked my customers what they wanted, they would have asked for a faster horse." What about your customers? Do you call your customers to ask them about their sales experience in your dealership? If so, good for you, since the very act of following-up with customers will sell incremental motorcycles. However, don't make the mistake of taking customer feedback for gospel when it comes to measuring how your ...
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Powersports Business Blog
Where to Find the Easiest Customers
January 2010
At your dealership the workday begins with thousands of customers who already know your dealership, already know your products, and are without question the most likely source for new sales at your dealership. Yet, these customers will tell you that it's very unusual for them to ever hear from one of your salespeople.
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Powersports Business Blog
How Do You Sell 29 Percent More Motorcycles?
November 2009
A courteous, knowledgeable salesperson isn't enough. The most successful salesperson is an enabler, a cheerleader, an ally in supporting and justifying the purchase of a motorcycle. Customers who work with an excellent salesperson will nearly always describe that salesperson as helpful. "Helpful," that's the key word, whether the salesperson is helping the prospect choose between two different models or picking up the phone to call a prospect to ...
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Powersports Business Blog
Give Customers Another Reason to Buy
October 2009
Most dealership owners have figured out that they need to sell their dealership to customers and not just sell the products carried by their dealership. On the other hand, the facts say that most salespeople are focused solely on selling a product and not the dealership. In fact, when we recently measured nationwide how often a motorcycle salesperson gave compelling reasons to buy from their dealership, we found that it happened only 34% of the ...
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Powersports Business Blog
Do You Prohibit or Require Your Salespeople to Mention F & I?
August 2009
Visit the most successful motorcycle dealerships and in nearly every one you will find an F & I manager. For good reason too given the incremental profitability an F & I manager generates. Some dealerships with F & I managers take it a step further and forbid their salespeople from making any mention of financing. After all, the possibility of mistakes and litigation today makes it dangerous for anyone other than the experts to talk about ...
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