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Automotive News Dealerships keep improving internet sales lead responses

Automotive News
Dealerships keep improving internet sales lead responses

March 2025

Dealerships are continuing to improve how they respond to internet sales leads, though about 20 percent of customer inquiries still receive no personal response, a new study from industry consultant Pied Piper found. The firm’s 2025 Internet Lead Effectiveness Auto Industry Study found the average internet lead effectiveness score was 65 out of a possible 100, three points higher than a year ago and the highest average since the company began ... Read More >

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Printed: March 31, 2025

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