Automotive News First Shift
Infiniti tops internet lead study
March 2022
Infiniti's U.S. dealers were ranked number one in Pied Piper's 2022 Internet Lead Effectiveness Study
Read More >
Wards Auto
Chrysler Tops at Connecting EVs With Customers - The Pied Piper study looked at how well automakers and dealers do at promoting electric vehicles and at handling customers interested in them.
Permalink >
July 2021
Chrysler tops a new study's ranking of how well vehicle brands feature their electrified vehicles online and how well dealerships field EV customer inquiries, both digitally and in-store. Chrysler's high score is ironic for a couple of reasons. First, although Chrysler is a venerable nameplate, it seldom tops auto industry rankings. Second, the brand only offers one electrified product: the Pacifica plug-in hybrid minivan. Now a Stellantis ...
Read More >
» View PDF of Article (4.08 MB) 
AIADA NEWS
Toyota Dealerships Rank No. 1 in Online Response Study
Permalink >
March 2020
"This part of the car business is as important as ever — customers grabbing their phone and looking something up is just how any kind of shopping is begun now," Pied Piper CEO Fran O'Hagan said in an email to Automotive News.
Read More >
» View PDF of Article (3.09 MB)
Wards Auto
Car Dealers Get Better at Responding to Digital Shoppers
Permalink >
March 2020
A decade or so ago, the smartphone was relatively new, and many dealerships had separate Internet department to handle that part of the business. Today, nearly all consumers first use their phone's varied functions (including but certainly not limited to making a call) to research and shop vehicles before visiting a dealership in person. "The norm today is to whip out the phone and start shopping, which is amazing when you think about it, Fran ...
Read More >
» View PDF of Article (7.99 MB)
Automotive News
Toyota dealerships rank No. 1 in online response study
Permalink >
March 2020
Toyota stores ranked the highest in responding to customers who visit dealership websites in the 2020 Pied Piper Prospect Satisfaction Index Internet Lead Effectiveness Benchmarking Study. "This part of the car business is as important as ever — customers grabbing their phone and looking something up is just how any kind of shopping is begun now," Pied Piper CEO Fran O'Hagan said in an email to Automotive News. Pied Piper submitted customer ...
Read More >
» View PDF of Article (2.86 MB)
Automotive News First Shift
Toyota tops online lead study
March 2020
Toyota's U.S. dealers were ranked number one in Pied Piper's 2020 PSI Internet Lead Effectiveness Study
Read More >
Automotive News
Infiniti tops sales-prospects survey
Permalink >
July 2017
Infiniti secured the top spot in a study on prospect satisfaction with dealerships for the second consecutive year. The study, released Monday, measures how effectively each brand’s dealerships sell when car shoppers visit the stores. The 2017 Pied Piper Prospect Satisfaction Index is based on how dealerships treated mystery shoppers who visited 5,289 stores in the U.S. between July 2016 and June 2017. The study is conducted by Pied Piper ...
Read More >
» View PDF of Article (1.13 MB)
Automotive News
How dealerships can fix 'underselling' right away
Permalink >
July 2016
Changes in auto retailing can take effort and time. Lots of time. Think of changing consumer attitudes towards a brand, increasing foot traffic or moving a dealership to a new location. But on the sales floor, change can occur immediately. There are numerous things dealerships can do fairly quickly to improve their sales processes and boost the satisfaction of potential buyers, says Fran O’Hagan, CEO of Pied Piper, a company that deploys mystery ...
Read More >
» View PDF of Article (2.15 MB)
Automotive News
Infiniti impresses mystery shoppers
Permalink >
July 2016
Infiniti stores outperformed all brands in a study on prospect satisfaction, while Tesla lagged all brands. The 2016 Pied Piper Prospect Satisfaction Index is based on the treatment of mystery shoppers who visited 6,157 stores in the U.S. between July 2015 and June 2016. Lexus and Mercedes-Benz stores tied for second behind Infiniti, followed by Toyota, Audi and BMW. Porsche, Land Rover and Mitsubishi had the biggest year-over-year ...
Read More >
» View PDF of Article (495.6 KB)
Autoweek
New survey names Infiniti best shopping experience, Tesla worst
July 2016
As per the Pied Piper (no, not that Pied Piper) Prospect satisfaction index, Infiniti offers the best vehicle sales experience, while far at the other end of the spectrum is Tesla, rated as the worst of all manufacturers. So how did Tesla, a brand that touts its next-generation way of selling cars, end up at the bottom of this list? Well, much of it has to do with how the study was designed, but Tesla could still learn a few things from the top ...
Read More >
» View PDF of Article (1.03 MB)
