Press Release: INDIAN MOTORCYCLE DEALERS TOP-RANKED FOR THIRD YEAR IN 2025 STUDY MEASURING RESPONSE TO WEBSITE CUSTOMERS
Overall industry average score unchanged: improvements in phone behaviors and overall response rate offset by fewer personal email responses
April 2025
Monterey, California, USA – April 7, 2025 – Polaris Inc’s Indian Motorcycle dealerships ranked highest in the 2025 Pied Piper PSI® Internet Lead Effectiveness® (ILE®) Powersports Industry Study, measuring responsiveness to internet sales leads coming through dealership websites. Following Indian were Harley-Davidson, BMW, and BRP’s Can-Am off-road dealers. Pied Piper submitted customer inquiries through 2,523 powersports dealership websites ...
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