Press Release: BRP'S CAN-AM UTV/SIDE-BY-SIDE DEALERS RANKED #1 BY 2020 PIED PIPER PROSPECT SATISFACTION INDEX(R) (PSI(R))
Study measured in-dealership treatment of U.S. UTV shoppers
Shows impact of COVID – 19 on dealership sales behaviors
September 2020
Monterey, California, USA – September 28, 2020 – COVID-19 drove industrywide changes in dealership sales behaviors, but for the third year in a row, BRP’s Can-Am dealerships were the top ranked UTV brand, reports the newly released 2020 Pied Piper Prospect Satisfaction Index® (PSI®) U.S. UTV Industry Study. The study measured in-person treatment of Utility Task Vehicle (UTV) shoppers who visited a dealership between April and August 2020, ...
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Press Release: HARLEY-DAVIDSON DEALERSHIPS RANKED #1 IN 2020 FOR RESPONDING TO WEBSITE CUSTOMERS, REPORTS PIED PIPER PSI(R)
Aftermath of coronavirus pandemic expected to reward those who cater to online customers
May 2020
Monterey, California, USA – May 4, 2020 – Harley-Davidson dealerships ranked highest in the 2020 Pied Piper PSI® Internet Lead Effectiveness® (ILE®) Industry Study, which answers the question, “What happens when motorcycle or UTV customers visit a dealer website and inquire about a vehicle?” Dealerships selling Indian motorcycles were ranked second. The study was completed before the appearance of the coronavirus pandemic, but in the aftermath ...
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Press Release: HARLEY-DAVIDSON DEALERSHIPS RANKED #1 FOR RESPONDING TO WEBSITE CUSTOMERS, REPORTS PIED PIPER PSI(R)
Annual industry study rated Powersports and Outdoor Power Equipment brands that sell motorcycles or UTVs
May 2019
Monterey, California, USA – May 6, 2019 – Harley-Davidson dealerships ranked highest in the 2019 Pied Piper PSI® Internet Lead Effectiveness® (ILE®) Industry Study, which answers the question, “What happens when UTV or motorcycle customers visit a dealer website and inquire about a vehicle?” Scores ranged from zero to 100, with 21% of dealerships nationwide scoring above 60, demonstrating an effective website-response process. However, 58% of ...
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Press Release: BMW MOTORCYCLE DEALERSHIPS TOP RANKED FOR RESPONSE TO CUSTOMER INTERNET INQUIRIES, REPORTS PIED PIPER PSI(R)
Annual industry study rated Powersports and Outdoor Power Equipment brands that sell motorcycles or UTVs
September 2018
Monterey, California, USA – September 10, 2018 – BMW motorcycle dealerships ranked highest in the 2018 Pied Piper PSI® Internet Lead Effectiveness® (ILE®) Industry Study, which measured how motorcycle and UTV dealerships responded to customer inquiries received through dealership websites. Study rankings by brand were determined by the Pied Piper PSI process, which ties “mystery shopping” measurement and scoring to dealership sales success. ...
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Rural Lifestyle Dealer
The UTV Buying Experience: Which Dealerships Do It Better & Why
August 2018
The first-of-its-kind prospect satisfaction index (PSI) for the U.S. UTV industry was recently released, with BRP’s Can-Am brand ranking No. 1 among 19 manufacturers. Kawasaki and Honda ranked second and third, while Bobcat, Kubota and Textron were tied for fourth. Pied Piper Management Co. conducted the survey, which measured the treatment of UTV shoppers. The company develops and runs measurement/improvement programs to maximize the performance ...
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BRP'S CAN-AM UTV/SIDE-BY-SIDE DEALERS RANKED FIRST BY 2018 PIED PIPER PROSPECT SATISFACTION INDEX(R) (PSI(R))
Industry benchmarking study measured in-dealership treatment of U.S. UTV/Side-by-Side shoppers
May 2018
Monterey, California, USA – May 7, 2018 – BRP’s Can-Am dealerships were the top ranked brand in the newly released 2018 Pied Piper Prospect Satisfaction Index® (PSI®) U.S. UTV Industry Benchmarking Study. The study measured treatment of Utility Task Vehicle (UTV) shoppers who visited a dealership, with rankings by brand determined by the Pied Piper PSI process, which ties “mystery shopping” measurement and scoring to industry sales success. ...
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