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Automotive News First Shift Secret Shoppers Pick Mercedes

Automotive News First Shift
Secret Shoppers Pick Mercedes

July 2011

Mercedes-Benz dealerships ranked highest in a study by Pied Piper Management Company to measure how effectively dealerships sell cars. Jaguar and Lexus tied for second. Read More >

Tags: benchmarking car buyers customer loyalty dealership dealership experience dealership responsiveness Fran O'Hagan Mercedes-Benz Mini Ram sales effectiveness sales process Toyota wardsauto.com Automotive Automotive News automotive secret shopping
Wards Auto Mercedes Dealers Top Sales-Effectiveness List

Wards Auto
Mercedes Dealers Top Sales-Effectiveness List

July 2011

Most-improved player Mercedes-Benz again leads an annual ranking that measures the sales effectiveness of different auto brands' dealers. This is the third year in a row Mercedes has topped Pied Piper Management's independent Prospect Satisfaction Index. The consultancy sent 3,524 mystery shoppers into dealerships. The covert operatives recorded how sales personnel did on matters ranging from product knowledge to whether they gave compelling ... Read More >

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Tags: automotive secret shopping benchmarking car buyers customer loyalty dealership dealership experience dealership responsiveness Fran O'Hagan Mercedes-Benz Mini Ram sales effectiveness sales process Toyota Wards Auto wardsauto.com
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