Dealernews
Victory obtains top ranking in Pied Piper secret-shopper study
May 2010
Victory ranked highest in the newly released 2010 Pied Piper Prospect Satisfaction Index (PSI) U.S. Motorcycle Industry Study, finishing ahead of Ducati, Harley-Davidson, BMW, Triumph, Yamaha and MV Augusta, all of which scored above the industry average. Now in its fourth year, the independent Pied Piper PSI study sent 2,014 hired anonymous “mystery shoppers” into motorcycle dealerships nationwide from July 2009 to April 2010. The PSI process ...
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MediaPost
Victory dealers top motorcycle satisfaction study
May 2010
The year just past was pretty brutal for the motorcycle industry, with retail sales of on-highway bikes down over 40%. Victory, however, is one motorcycle brand whose dealers others might want to study. That's because Victory dealers seem to understand that doing some basic things -- like learning customers' names and letting them swing a leg over a motorcycle -- can make shoppers happy and help close a sale.
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Powersports Business Blog
Answering the Brochure Debate
April 2009
Motorcycle prospects walk into a dealership interested in buying a new motorcycle, but the facts say that half the time those prospects will walk back out the door holding nothing in their hands. No keys to a new bike, but also no brochure. Why the reluctance to provide a brochure or other selling materials to prospects? Some dealerships argue it's too expensive to hand out so many brochures, and others argue that the quickest way to send a ...
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Dealernews
Secret Shoppers Give Surprising Report
March 2010
Dealer Lab is a joint venture between Dealernews and PowerHouse Dealer Services, s consulting firm run by former dealer, Bill Shenk. Bill took over management in July 2009 of two underperforming Florida dealerships, and Dealer Lab reports his efforts to turn the two dealerships around. Pied Piper PSI “mystery shopping” is being used to measure how effectively the two dealerships sell, and to diagnose needed changes in sales behavior. This first ...
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Powersports Business
Indirectly, a Huge Bonus - Cycles 128 from Beverly, Massachusetts<br>Top Customer Service Tools of the Trade: Using Pied Piper PSI to Identify and Learn from 'Elite' Dealerships
March 2010
Powersports Business approached three companies: Yamaha Motor Corp, American Suzuki Motor Corp and Pied Piper Management Co to identify ‘elite' dealerships nationwide, and to find out what these elite dealerships do differently. While both Yamaha and Suzuki shared data from traditional customer satisfaction surveys used to measure dealership performance, Pied Piper shared data gathered from PSI “mystery shoppers,” who act as fact gatherers to ...
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Powersports Business
Patience is a Virtue in Customer Service - Delano Sport Center from Delano, Minnesota<br>Top Customer Service Tools of the Trade: Using Pied Piper PSI to Identify and Learn from 'Elite' Dealerships
March 2010
Powersports Business approached three companies: Yamaha Motor Corp, American Suzuki Motor Corp and Pied Piper Management Co to identify ‘elite' dealerships nationwide, and to find out what these elite dealerships do differently. While both Yamaha and Suzuki shared data from traditional customer satisfaction surveys used to measure dealership performance, Pied Piper shared data gathered from PSI “mystery shoppers,” who act as fact gatherers to ...
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Powersports Business
No Predetermined Ideas - Hayden Honda from Kendallville, Indiana<br>Top Customer Service Tools of the Trade: Using Pied Piper PSI to Identify and Learn from 'Elite' Dealerships
March 2010
Powersports Business approached three companies: Yamaha Motor Corp, American Suzuki Motor Corp and Pied Piper Management Co to identify ‘elite' dealerships nationwide, and to find out what these elite dealerships do differently. While both Yamaha and Suzuki shared data from traditional customer satisfaction surveys used to measure dealership performance, Pied Piper shared data gathered from PSI “mystery shoppers,” who act as fact gatherers to ...
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Powersports Business
Test Rides: It Works - Kissell Motorsports, from State College, Pennsylvania<br>Top Customer Service Tools of the Trade: Using Pied Piper PSI to Identify and Learn from 'Elite' Dealerships
March 2010
Powersports Business approached three companies: Yamaha Motor Corp, American Suzuki Motor Corp and Pied Piper Management Co to identify ‘elite' dealerships nationwide, and to find out what these elite dealerships do differently. While both Yamaha and Suzuki shared data from traditional customer satisfaction surveys used to measure dealership performance, Pied Piper shared data gathered from PSI “mystery shoppers,” who act as fact gatherers to ...
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Powersports Business Blog
Holding a High-Tech Piston in Your Hand
March 2010
Imagine you're shopping for a motorcycle and visit two dealerships. At the first dealership, the salesperson tells you all about the impressive engineering that went into the motorcycle he's trying to sell you. When you visit the second dealership, the salesperson reaches over to his desk and places an aluminum work of art into your hand. He points out how short the piston's skirt is-kind of like a pancake fastened to a connecting rod-and how the ...
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Powersports Business Blog
Should You Question Your Best Salesperson's Priorities?
March 2010
Every dealership has a top-performing salesperson, selling more motorcycles than anyone else; maybe selling more than two or three other salespeople combined. We know that between seven and nine out of ten new motorcycle shoppers walk back out the door without buying, and ironically your best salesperson may drive more of these potential customers away from your dealership than anyone else.
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