Measure, Report and ImprovePSI® Omnichannel Fact-Based Mystery Shopping®
Recent Press - Dealernews (Page 2)
Dealernews
Pied Piper Places BRP Dealers on a Pedestal
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September 2019
For the second year in a row, BRP’s Can-Am dealerships ranked first in the Pied Piper Prospect Satisfaction Index® (PSI®) U.S. UTV Industry Benchmarking Study. Pied Piper’s annual PSI mystery shopping studies rate American dealerships on the customer service and shopping experience of different powersports brands in the industry. Between September 2018 and July 2019, over 2,000 Utility Task Vehicle (UTV) mystery shoppers visited dealerships to ... Read More >
Dealernews
HARLEY, BMW DUCATI DO BETTER AT DEALERSHIP LEVEL!
May 2019
The results for Pied Piper PSI® Internet Lead Effectiveness® (ILE®) Industry Study are in. "What happens when customers visit a dealer website and inquire about a vehicle?" This study details scores ranging from zero to 100. The good news is that 21% of dealerships nationwide scoring above 60, demonstrating an effective website-response process. The bad news is that 58% of dealerships scored below 40, struggling to respond effectively to ... Read More >
Dealernews
BMW Motorrad Dealers top Pied Piper mystery shopping report
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May 2017
MONTEREY, CA – BMW Motorrad dealerships are tops among mystery shoppers in Pied Piper’s 2017 Prospect Satisfaction Index survey. Harley-Davidson Dealers were ranked second on the 2017 report, and Indian Motorcycle and Ducati tied for third. The annual study measures treatment of shoppers who visit a dealership. The researchers tie scoring results with a brand’s sales success. Performance for the 2017 ranking varied considerably from brand to ... Read More >
Dealernews
Ducati, H-D top 2015 Pied Piper Index, KTM, Aprilia make gains
May 2015
MONTEREY, Calif. - Ducati dealers remain the top ranked brand in Pied Piper's newly released Prospect Satisfaction Index (PSI) U.S. Motorcycle Industry Benchmarking Study. The study measures dealership treatment of motorcycle shoppers, with rankings by brand determined by Pied Piper's PSI process that ties "mystery shopping" measurements and scoring to industry sales success. This is the ninth consecutive year that Ducati and Harley-Davidson ... Read More >
Dealernews
Mystery shopper study: Dealers improve PSI scores over 2013
May 2014
MONTEREY, Calif. - Ducati dealers ranked tops among mystery shoppers for the first time since 2009, according to the 2014 Pied Piper Prospect Satisfaction Index (PSI) U.S. Motorcycle Industry Benchmarking Study. Industry-wide, dealers improved their prospect service scores "substantially" from 2013 to 2014, with 12 of 17 motorcycle brands achieving higher results than they did last year, researchers said. Dealer sales personnel mentioned the ... Read More >
Dealernews
Harley dealers top Pied Piper mystery-shopper study
May 2013
MONTEREY, Calif. - Among motorcycle retailers, Harley-Davidson dealers treat shoppers the best — although Suzuki dealers excel when it comes to following up online leads. These were two of the findings of a pair of new studies: the annual 2013 Pied Piper Prospect Satisfaction Index (PSI) and a separate study by the same firm that, for the first time since 2008, measured how well motorcycle dealerships responded to customer inquiries received ... Read More >
Dealernews
Which dealers sell best? Harley, Ducati and BMW, say mystery shoppers
May 2012
Harley-Davidson dealers return to the top ranking in Pied Piper Management Co.'s annual study measuring how well dealers treat motorcycle shoppers. The California-based research company today released results of the 2012 Pied Piper Prospect Satisfaction Index (PSI) U.S. Motorcycle Industry Benchmarking Study. BMW and Ducati finished in a tie for second, followed by Triumph, Victory and Indian in a three-way tie for fourth. Industry-wide ... Read More >
Dealernews
Victory Motorcycles maintains No. 1 ranking in Pied Piper study
May 2011
Victory Motorcycle has again earned the top spot in the Pied Piper Prospect Satisfaction Index (PSI) U.S. Benchmarking Study. Victory is followed by Harley-Davidson in second place, and Ducati and Triumph, which tied for third, with BMW and Yamaha rounding out the top five spots. According to the report, all of these brands scored above the industry average. The independent Pied Piper PSI study employed 1,967 anonymous “mystery shoppers” to visit ... Read More >
Dealernews
Want a customer's perspective? Try Secret Shopping.
November 2010
The PSI process measures how effectively each brand?s dealerships help motorcycle shoppers become buyers. Dealers can pay Pied Piper to secret-shop their own store. The cost is $99 per salesperson evaluation, and the information is collected and viewed using a Web-based program. Read More >
Dealernews
Victory obtains top ranking in Pied Piper secret-shopper study
May 2010
Victory ranked highest in the newly released 2010 Pied Piper Prospect Satisfaction Index (PSI) U.S. Motorcycle Industry Study, finishing ahead of Ducati, Harley-Davidson, BMW, Triumph, Yamaha and MV Augusta, all of which scored above the industry average. Now in its fourth year, the independent Pied Piper PSI study sent 2,014 hired anonymous “mystery shoppers” into motorcycle dealerships nationwide from July 2009 to April 2010. The PSI process ... Read More >
