Monterey County Herald
Shoppers rate Acura, Land Rover, Saturn dealers tops
July 2007
In an innovative study that evaluates how well car shoppers — not buyers — are treated in showrooms, Acura, Land Rover and Saturn dealers came out on top.
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RV Business
Study Rates ‘A’ Brand Dealers with Consumers
July 2007
Monaco brand dealers were ranked highest in a newly released study gauging how shoppers are treated at retail locations that sell Class A motorhomes.
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Monaco RV Dealerships Ranked highest by 2007 Pied Piper Prospect Satisfaction Index
RV industry benchmarking study identifies why customers stay – or walk away
July 2007
Patent-pending Pied Piper PSI process used to evaluate and benchmark RV industry shopping experience and salesmanship effectiveness, and provide actionable insights to turn more shoppers into buyers.
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Motorcycle Product News
H-D Dealerships Top Prospect Satisfaction
May 2007
2007 Pied Piper Prospect Satisfaction Index. "For the first time, manufacturers and dealers have a clear set of guidelines for improving sales processes."
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PowerSports Business
Being put to the (retail) test
March 2007
A Montana dealership agreed to have its retail practices analyzed as part of a national survey. "I would do it again..."
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Dealernews
High Marks for H-D
March 2007
Harley-Davidson salespeople are more likely to fully engage a customer, a virtue that earned the OEM's dealerships high marks in a recent consumer survey.
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PowerSports Business
Survey: Harley Tops Among Industry Retailers
February 2007
Harley-Davidson dealerships have the most effective sales force and provide the best shopping experience among top motorcycle brands, according to what is believed to be the first survey of its kind in the powersports industry.
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PowerSports Business
All Indicators Point to an Inept Sales Force
February 2007
The first ever Pied Piper Satisfaction Index points to one industry misgiving: our sales staffs are inept. Acknowledge that your sales staff and its procedures are less than what they could be, perhaps drastically so. And then do something about it.
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L.A. Times
“I want to wait,” most buyers say
February 2007
The results of the 2007 Pied Piper Prospect Satisfaction Index Motorcycle Industry Study came out Feb. 5 showing what dealers had the best success rates at turning shoppers into buyers and why.
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Media Post’s Marketing Daily
Harley-Davidson Ranks as Showroom Brand Leader
February 2007
HARLEY-DAVIDSON AND DUCATI, BMW, SUZUKI and Victory may be worlds apart in terms of the motorcycles they sell, but a new study suggests they have something in common: if their prospects didn't leave a showroom with a motorcycle, there's a good chance they left feeling good about the experience and the brand.
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