Measure, Report and ImprovePSI® Omnichannel Fact-Based Mystery Shopping®
Recent Press - Mystery Shopping (Page 5)
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Wards Auto
Digital Auto Retailing Wonderful, Not Magical
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March 2021
A mystery-shopping survey says car dealers are offering consumers more and more digital retailing tools - and 25% of their websites include the likes of "buy now" buttons. But it's questionable as to whether those serve merely as window dressing. Moreover, the 11th annual study indicates dealers whose websites feature "buy now" buttons failed to quickly respond to customer attempts to "chat" 44% of the time on average. Consultancy Pied Piper's ... Read More >
Press Release: INFINITI DEALERS RANKED #1 FOR RESPONDING TO WEBSITE CUSTOMERS REPORTS PIED PIPER PSI(R)
Industrywide, more digital retail tools appear; "click to buy" now offered by one in four websites
March 2021
Monterey, California, USA – March 8, 2021 – Infiniti dealerships ranked highest in the 2021 Pied Piper PSI® Internet Lead Effectiveness® Benchmarking Study, which answers the question, “What happens when customers visit a dealer website and inquire about a vehicle?” Dealerships selling Subaru vehicles were ranked second, followed by dealerships selling Acura. Brands with the greatest improvement from 2020 to 2021 were Infiniti, Subaru, Acura, ... Read More >
POWERSPORTS BUSINESS
Can-Am dealers are tops for side-by-side shoppers: study
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September 2020
COVID-19 drove industrywide changes in dealership sales behaviors, but for the third year in a row, BRP's Can-Am dealerships were the top ranked UTV brand, reports the newly released 2020 Pied Piper Prospect Satisfaction Index (PSI) U.S. UTV Industry Study. The study measured in-person treatment of Utility Task Vehicle (UTV) shoppers who visited a dealership between April and August 2020, reflecting the impact of COVID-19 on dealership behaviors. ... Read More >
MOTORCYCLE & POWERSPORTS NEWS
BRP'S CAN-AM UTV DEALERS RANKED NO. 1 BY PIED PIPER PROSPECT SATISFACTION INDEX
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September 2020
COVID-19 drove industrywide changes in dealership sales behaviors, but for the third year in a row, BRP's Can-Am dealerships were the top ranked UTV brand, reports the newly released 2020 Pied Piper Prospect Satisfaction Index (PSI) U.S. UTV Industry Study. The study measured in-person treatment of Utility Task Vehicle (UTV) shoppers who visited a dealership between April and August 2020, reflecting the impact of COVID-19 on dealership behaviors. ... Read More >
RURAL LIFESTYLE DEALER
BRP'S Can-Am UTV/Side-by-Side Dealers Earn Top Ranking by 2020 Pied Piper Study
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September 2020
Monterey, Calif. - COVID-19 drove industrywide changes in dealership sales behaviors, but for the third year in a row, BRP's Can-Am dealerships were the top ranked UTV brand, reports the newly released 2020 Pied Piper Prospect Satisfaction Index (PSI) U.S. UTV Industry Study. The study measured in-person treatment of Utility Task Vehicle (UTV) shoppers who visited a dealership between April and August 2020, reflecting the impact of COVID-19 on ... Read More >
RURAL LIFESTYLE DEALER
Boost Sales by Capitalizing on Digital Customers
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June 2020
Fran O'Hagan is on a mission. The president of Pied Piper Management Company —a group that helps brands, manufacturers and dealers improve their retail experience — has been working for more than a decade to determine the behaviors that turn shoppers into buyers. "When we enter an industry for the first time, we do the math to measure what steps actually drive sales at the dealership," O'Hagan says. But his company's research doesn't stop at ... Read More >
DEALERNEWS
PIED PIPER SAYS HARLEY-DAVIDSON DEALERS LEAD THE WAY
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May 2020
Harley-Davidson dealerships ranked highest in the 2020 Pied Piper PSI® Internet Lead Effectiveness® (ILE®) Industry Study, while Indian dealerships took second. Designed to answer the question, "What happens when motorcycle or UTV customers visit a dealer website and inquire about a vehicle? The 2020 study came out at the start of the COVID-19 closures. "The whole coronavirus issue has ‘supercharged' the importance of dealer response to ... Read More >
POWERSPORTS BUSINESS
Study reveals top OEM brands for dealership website responses
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May 2020
The 2020 Pied Piper Prospect Satisfaction Index for Internet Lead Effectiveness Study has been revealed. As you can see, the results from the survey of 6,012 U.S. dealerships conducted between July 2019 and February 2020 find Harley-Davidson and Indian dealerships are at the top when it comes to responding to their own website customers. Here’s a press release from the company: HARLEY-DAVIDSON DEALERSHIPS RANKED #1 IN 2020 FOR RESPONDING TO ... Read More >
MPN
PIED PIPER: INTERNET LEAD EFFECTIVENESS INDUSTRY STUDY
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May 2020
Harley-Davidson dealerships ranked highest in the 2020 Pied Piper PSI Internet Lead Effectiveness (ILE) Industry Study, which answers the question, "What happens when motorcycle or UTV customers visit a dealer website and inquire about a vehicle?" Dealerships selling Indian motorcycles were ranked second. The study was completed before the appearance of the coronavirus pandemic, but in the aftermath of the pandemic dealer response to website ... Read More >
ADVRIDER
Harley Dealers Rank #1 Responding To Internet Inquiries
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May 2020
It’s well known that Harley-Davidson’s motorcycle sales numbers are taking a beating. But a new study says they are the best at being responsive to online inquiries. This coming from Pied Piper Management Company, LLC. The California company aims to help brands and manufacturers improve retail network performance. And, they say that their 2020 Internet Lead Effectiveness (ILE) Industry Study finds Harley-Davidson dealers are the most responsive ... Read More >
