Press Release: HARLEY-DAVIDSON, INDIAN, AND POLARIS DEALERS RANKED HIGHEST IN 2022 STUDY MEASURING RESPONSE TO WEBSITE CUSTOMERS
Despite inventory shortages and COVID-19, dealers who responded quickly by email, phone, and text showed markedly stronger sales to web customers
April 2022
Monterey, California, USA – April 18, 2022 – Harley-Davidson dealerships ranked highest in the 2022 Pied Piper PSI® Internet Lead Effectiveness® (ILE®) Motorcycle/UTV Industry Study, which measured responsiveness to Internet leads coming through dealership websites – behaviors tied directly to retail sales success. Dealers selling Polaris Inc’s Indian motorcycles were ranked second, followed by Polaris Side-by-Side/UTV dealers. “Quick response ...
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Press Release: INFINITI DEALERS RANKED HIGHEST AHEAD OF CADILLAC AND LEXUS AS MOST RESPONSIVE TO WEBSITE CUSTOMER QUERIES; MAZDA AND SUBARU RANKED HIGHEST AMONG MAINSTREAM BRANDS
Despite inventory shortages and COVID-19, dealers who responded faster by text, phone, and email showed markedly stronger sales to web customers
March 2022
Monterey, California – March 7, 2022 – For the second consecutive year, Infiniti dealerships were ranked highest according to the 2022 Pied Piper PSI® Internet Lead Effectiveness® (ILE®) Study, which measured responsiveness to Internet leads coming though dealership websites – a top requirement for retail success. Mazda and Subaru dealers were ranked highest of the mainstream brands. “Most dealers had less inventory in 2021, but dealer treatment ...
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Press Release: COMPACT TRACTOR DEALERS IGNORE TWO-THIRDS OF THEIR POTENTIAL WEBSITE CUSTOMERS, INDUSTRY SURVEY SHOWS
Dealers selling CNH's New Holland compact tractors ranked highest in Pied Piper study
February 2022
Monterey, California, USA –February 7, 2022 – Dealers selling CNH’s New Holland compact tractors ranked highest in responsiveness to Internet leads from dealership websites, according to the 2022 Pied Piper PSI® Internet Lead Effectiveness® (ILE®) survey released today. AGCO’s Massey Ferguson brand and Mahindra were tied for second, followed by John Deere and Kubota. However, even among the top brands, the overall responsiveness of the compact ...
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Press Release: POLARIS UTV/SIDE-BY-SIDE DEALERS RANKED HIGHEST BY 2021 PIED PIPER PROSPECT SATISFACTION INDEX(R) (PSI(R))
2021 Omnichannel PSI(R) for UTVs Industry Study measured sales effectiveness throughout each brand's customer shopping path, from brand website, to dealer website, to dealership in-person
September 2021
Monterey, California – September 20, 2021 – Polaris ranked highest in the 2021 “Omnichannel PSI for UTVs” Industry Study, which for the first time included omnichannel website shopping measurements in addition to calculating effectiveness selling in-person. The study answered the question, “What happens when UTV customers shop for a vehicle by first visiting the brand’s website, or a dealership website, and then visiting a dealership in person?” ...
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Press Release: ELECTRIC VEHICLE CAR-SHOPPING EXPERIENCE VARIES BY BRAND: PIED PIPER “OMNICHANNEL PSI(R) FOR EVs” REPORTS CHRYSLER BRAND RANKED #1, FOLLOWED BY BMW AND MINI
Most auto buyers first shop online, then visit a dealership. The 2021 Pied Piper Omnichannel PSI(R) for EVs Auto Industry Study measured effectiveness throughout each brand's customer path, from brand website, to dealer website, to dealership in-person
July 2021
Monterey, California – July 12, 2021 – Stellantis NV’s Chrysler brand ranked highest in the 2021 Pied Piper Omnichannel PSI® for Electric Vehicles (EVs) Auto Industry Study, which answered the question, “What happens when EV customers shop for a vehicle by first visiting the brand’s website, or a dealership website, and then visiting a dealership in person?” BMW was ranked second of the twenty-one battery electric or plug-in hybrid EV brands ...
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Press Release: HARLEY-DAVIDSON DEALERSHIPS RANKED #1 IN 2021 FOR RESPONDING TO WEBSITE CUSTOMERS, REPORTS PIED PIPER PSI(R)
Much variation industrywide: top brands perform well, while others fail to improve
May 2021
Monterey, California, USA – May 3, 2021 – Harley-Davidson dealerships ranked highest in the 2021 Pied Piper PSI® Internet Lead Effectiveness® (ILE®) Motorcycle/UTV Industry Study, which answers the question, "What happens when motorcycle or UTV customers visit a dealer website and inquire about a vehicle?" The Indian motorcycle brand was ranked second, followed by BMW and Polaris. Dealers for top brands improved their website response ...
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Press Release: INFINITI DEALERS RANKED #1 FOR RESPONDING TO WEBSITE CUSTOMERS REPORTS PIED PIPER PSI(R)
Industrywide, more digital retail tools appear; "click to buy" now offered by one in four websites
March 2021
Monterey, California, USA – March 8, 2021 – Infiniti dealerships ranked highest in the 2021 Pied Piper PSI® Internet Lead Effectiveness® Benchmarking Study, which answers the question, “What happens when customers visit a dealer website and inquire about a vehicle?” Dealerships selling Subaru vehicles were ranked second, followed by dealerships selling Acura. Brands with the greatest improvement from 2020 to 2021 were Infiniti, Subaru, Acura, ...
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Press Release: TOYOTA DEALERS RANKED #1 FOR RESPONDING TO WEBSITE CUSTOMERS REPORTS PIED PIPER PSI(R)
Growth of text messaging: 48% of customers now receive dealer text messages in response to website questions
March 2020
Monterey, California – March 9, 2020 – Toyota dealerships ranked highest in the 2020 Pied Piper PSI® Internet Lead Effectiveness® Benchmarking Study, which answers the question, “What happens when customers visit a dealer website and inquire about a vehicle?” Dealerships selling Cadillac vehicles were ranked second, followed by dealerships selling MINI or Subaru. Brands with the greatest improvement from 2019 to 2020 were Dodge, Chrysler, Ram, ...
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Press Release: BMW AUTO DEALERS RANKED #1 FOR RESPONDING TO WEBSITE CUSTOMERS REPORTS PIED PIPER PSI(R)
Texting gains popularity among dealers—39% of website customers now receive dealer texts—but dealers often fail to obtain customer permission first
July 2019
Monterey, California – July 8, 2019 – BMW auto dealerships ranked highest in the 2019 Pied Piper PSI® Internet Lead Effectiveness® Benchmarking Study, which answers the question, “What happens when customers visit a dealer website and inquire about a vehicle?” Dealerships selling Acura vehicles were ranked second, followed by dealerships selling Mercedes-Benz or Volvo. New for 2019 was an update to ILE scoring, which increased weighting for the ...
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